Ogilvy on Advertising in the Digital Age, Miles Young Hardcover
Oh no! The item you are looking at is out of stock online.
Enter your email address and we’ll notify you if the item comes back in stock in the next 30 days.
Please select a specific item above, including all attributes such as size and colour.
The service is currently unavailable. Please try back again later.
|Where can you get it?||When can you get it?||How much does it cost?|
from your location
|How can you get it?||When can you get it?||How much does it cost?|
|Where can you get it?||Is it available?||What is the price in-store?|
| || |
Description & Features+
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.
This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.
You can return this item within 90 days from the day you receive your online order.
There are two easy ways to return this item:
- Return this item to a Walmart store
- Return this item by mail
From the Manufacturer +
Q & A+
First Things First, Stephen R. Covey, A., Roger Merrill, et al. Paperback
The Girl's Guide
Wisdom from Rich Dad, Poor Dad, Robert T. Kiyosaki Hardcover
Think Like a Champion, Donald Trump Hardcover
Greatest Salesman in the World, Og Mandino Paperback
Book on Rental Property Investing, Brandon Turner Paperback
New Bottom Line, Alan Mitchell, Gerhard Hausruckinger, et al. Hardcover
It Only Takes One: How to Create the Right Idea--and Then Make It Happen