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OGX Impecca-Blonde Purple Toning Shampoo, Blonde-Toning to Personalize Your Blonde

<ul><li>Color Enhancement: Formulated with a highly pigmented purple shade for buildable, brightening blonde color enhancement and to help fight against brassiness.</li><li>Tone Personalization: Allows you to personalize your perfect shade of blonde on silver, pre-lightened, or natural blonde hair.</li><li>Brassiness Reduction: Helps get rid of brass with every rinse and color-correct yellow tones.</li><li>Ingredient Blend: Contains purple fig, iris, and keratin.</li><li>Formulation Purity: Free of sulfated surfactants and parabens.</li></ul>

Ingredients

Zero Lather <ul><li>OGX Impecca-Blonde Purple Toning Shampoo is formulated with a highly pigmented purple shade for buildable, brightening blonde color enhancement. This purple toning shampoo blend contains key ingredients like purple fig, iris and keratin to help fight against brassiness</li><li>Whether your hair is silver, pre-lightened, or just naturally blonde, this purple-toning shampoo lets you personalize your perfect shade of blonde. OGX Impecca-Blonde Purple Toning Shampoo is easy to incorporate into any hair color care routine</li><li>Try using our purple toning shampoo alongside our purple toning drops, a combo that will brighten blonde hair with every wash</li><li>Free of sulfated surfactants and parabens. Apply generously to wet hair, lather, rinse and follow with conditioner</li><li>Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone; Free of sulfated surfactants and parabens</li></ul>

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Brass be gone with OGX Blonde Enhance + Purple Toning Shampoo! This highly pigmented and potent dark purple toning shampoo is easy to use and helps get rid of brass with every rinse. Use it to brighten and colour-correct yellow tones on silver, pre-lightened or natural blonde hair with strengthening ingredients like keratin, purple fig and iris. After rinsing, follow it up with your favorite conditioner—maybe add a few drops of OGX Purple Toning Drops to enhance the effect. Banish unwanted, brassy tones.

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Purple

Brassiness

This is the best brass toner EVER!!! My hair was that ugly yellow gold color after bleaching . I read some reviews for this and honestly i read reviews from Ulta and decided to go with the less expensive. I totally made the right choice, my hair now is the lightest blonde almost looks Platinum that it's ever been and I do the blonde almost every spring/summer. I would recommend this to my best friend and even a stranger YOU

Best Inexpensive Purple Miracle

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After the most expensive salon ruined my hair colour completely, I used this shampoo to fix my hair colour and now I love it and I've been getting so many compliments for my hair. Love whoever invented this.

Best purple shampoo (I have tried many)

Awesome product to get your hair platinum rather than brassy. I noticed a big difference after using the whole bottle for several shampoos. It doesn't affect the dark undertones I have.

I've only used it once, so I don't know if it's going to brighten my ugly pewter colored hair.  But I've bought this brand many times and have liked all their products, so I'm assuming this shampoo is just as good.  It's a very pretty purple.

Like this brand

Very good purple shampoo needed in Southern Illinois as water will turn blonde hair green!

Very good purple shampoo.

I have dry brittle hair and this shampoo makes my hair so soft and fluffy!

Awesome!

I dyed my hair ash blonde, and this shampoo helps to tone down the brassines. I did notice a little difference after first use, and more so after a few washes. I use it a couple of times per week. It didn't dry my hair or made it hard to detangle which was my worry when I decided to try it. It did help to keep that ash tone on my hair color.

Purple shampoo

The bottle was smaller than I thought. The bottle looks more black than purple I almost thought I got the wrong bottle

Love the shampoo, but HATE the spill guard sticker. I had a hard time trying to peel it off and after I did, it left a very sticky residue.

Love the product, hate the sticker.

I was excited to try this, since I love and use all other OGX products. However, it dries my hair out so bad. It makes it stiff and course. I'll stick to other brands.

Not for me