Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Playtex Womens 18 Hour Ultimate Lift  Support Wirefree Bra - Best-Seller, 40D

<ul><li>Cushioned Comfort Strap bra is gentle on the shoulders.</li><li>Elegant floral print fabric with lace trim.</li><li>Famous 18 hour frame for long-lasting support.</li></ul>

Bra Feature

Brand

Colour

Pattern

Clothing Size

Clothing Size Group

Age Group

"Looks and feels beautiful" – Customer Review.  Want to make the most of your curves — without feeling pushed and poked? Try this wirefree Playtex bra, designed for comfortable lift.

Country of Origin - Textiles

Size

Gender

Model

Underwear Type

Fabric Type

Universal Product Code (UPC check)

Clothing Type

Actual Color

Black

Blue

Blue Velvet

Mother of Pearl

Multicolour

Nude

Nude Playtex

Sandshell

Warm Steel

White

Fits as expected, providing comfort and support.

Colors are available in a range of bright shades.

Provides adequate support without underwires.

Having tried several bras throughout the years, I always come back to Playtex.  They provide the support needed for big breasted women, especially those who are getting older and find their breasts trying to kiss their bellybutton!

Playtex for Big Breasted Women

One Hanes Place

I bought this style to try and I absolutely love it!  It is so comfortable!  This is just the bra I have been looking for for daily wear.  The bra has plenty of support and does not ride up in the back, despite my 48DD size.  It gives a slightly lower and more rounded shape than my regular 18-hour Ultimate Shoulder Comfort bra, so is slightly minimizing in comparison, but the comfort level is such a welcome relief that I plan to switch to this style and only wear the other style for very dressy occasions.

Thankful to find this bra!

I bought these for my mom because thats all she wears and she  loves them she will not wear anything else unless desperately needs to. She swears by them.

Obessed with them

I enjoy the quality & support the bra gives me. I can wear it anywhere anytime! The colors are very feminine and pretty.

The look & feel is very outstanding

feels great only negative is that the edge on the cups of this bra will stand up straight. I have black, navy and soft peach (pink) and they all do this.

walmart.com

I've been wearing this style in a 40B  for years and generally loved it. Always needed a bra extender though to be comfortable so when it came time to reorder I finally ordered two 42Bs. Miracle! No bra extender needed BUT the cup size (shape?) is over-large. Is this on purpose as part of the design adjustment for any larger measure, even tho the larger measure refers specifically to the under-bust size? How can I compensate? I really have not gone down a cup size.... under-bust versus bust?

Under-bust versus bust?

bra is just fine I'm sure. I ordered one size, received the wrong size. also, it came delivered in a plastic Walmart bag?!?

good bra, wrong size, delivered in a walmart bag?!

This 24 hour bra has changed.  The material is now very cheap and flimsy.  Although the bra is being made in the same style, the quality has gone down. I would pay more for this bra if they made it again with better material.

What happen to this gold standard bra

I tried switching from the Playtex Secrets Comfort Fit All Over Smoothing Wireless bras that I've been for years because of the smoothing support that it gives me, but tried switching to try something different so that it didn't feel like that's all that I can wear and to get some other color bras, but it didn't work out. Very unfortunately, the bras arrived and I was excited with the colors and new style, I tried one on and was quickly disappointed because there was no smoothing and no support for me. My nipples we're showing and my breast sagged and I absolutely don't like that so I returned them and went back to reorder the old style that I had been wearing.

Smoothing and Support

Cups pucker. It seems as though there is extra material in the cup. 
I have worn this exact bra and size for 25 years. Something has changed.

Different