Convenient pack of 24 with different flavours: mixed berry, fruit punch, grape and orangeFormulated with an exclusive ION4 Advanced Electrolyte System that helps replenish sodium, potassium, calcium and magnesiumMade with natural flavoursWith B3, B6 and B12 vitaminsSupports energy metabolism and helps provide energy to working muscles
- Powered by unique ION4 Advanced Electrolyte System to help replenish the four electrolytes you lose when you sweat: sodium, potassium, calcium, and magnesium
- Sweat, hydrate, help replenish electrolytes, repeat
- Everything a sports drink should be, plus vitamins C and B12
- Gives you the energy to power through
- The Powerade brand and its defy convention approach towards sports resonates with young consumers (males aged 12-24), who are the primary consumers of sports drinks. These young consumers consider Powerade® a "great tasting" sports drink and taste is the most important driver of purchase intent
