Presidential Campaign Communication, Craig Allen Smith Paperback

By Generic

Sold and shipped by

Qty:
$ 52.41 In Stock

Oh no! The item you are looking at is out of stock online.
Enter your email address and we’ll notify you if the item comes back in stock in the next 30 days.

Please enter a valid email address.
Please select a specific item above, including all attributes such as size and colour.
The service is currently unavailable. Please try back again later.
Add to List
Where can you get it? When can you get it? How much does it cost?

from your location

How can you get it? When can you get it? How much does it cost?
Where can you get it? Is it available? What is the price in-store?

Description & Features+

Presidential Campaign Communication, Craig Allen Smith Paperback.

The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities.

Fully revised and updated throughout, the book?s twelve chapters build on its original argument and examples to highlight four key themes:

Presidential campaigns are communication - evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics.
The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign.

Citizens, campaigners and reporters bring unique agendas to the campaign - this ?trialogue? of dynamic interactions constitutes communities and contests issues, images and resources.

The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice.


Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.

Specifications+

Brand
Generic
Product Identifiers
Model #
0
SKU
6NT2MQ6GJ31E
UPC
978074568023

Return Policy+

Retrieving the return policy from this seller

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

From the Manufacturer +

Ratings & Reviews+

Q & A+

:

Phone:

Store details