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Procedimiento para el diagnóstico de la Imagen Pública

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A traves de un analisis de la actual imagen publica que proyecta la Agencia de Viajes Ecotur S.A. en Granma, Cuba, se abordan elementos relacionados con el Marketing, la Identidad y la Imagen Corporativa. Se enjuiciaran algunas formas de gestionar los aspectos relacionados con la imagen publica en la empresa, proponiendo el estudio de la tematica, asi como la metodologia a utilizar para la aplicacion de estos elementos a las circunstancias reales de la agencia."

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