Name: Product Management For Dummies
Brand: Schure, Pamela
SKU: 2O4N1MPZJ10R
Availability: OutOfStock

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Product Management For Dummies

<ul> <li>Create a winning strategy for your product</li> <li>Gather customer and market feedback to maximize revenue</li> <li>Master persuading your team</li> </ul> The essential guide to seamless product management Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more. Includes a free download of Product Management Lifecycle Toolkit(TM) templates (Microsoft Office format), a $99 value. Inside... <ul> <li>Product management principles</li> <li>Maintaining product life cycles</li> <li>Successful market research</li>

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product management for dummies front cover with large white title on black background, yellow accent and Dummies logo; lower area shows a circular photo of a man in a suit drawing product and marketing sketches on a whiteboard and a blue circle listing goals: create a winning strategy, gather customer and market feedback, master persuading your team; authors Brian Lawley and Pamela Schure named on a yellow strip.