[BACK COVER]
Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath
[CATEGORY] Management
[HEAD] How Today's High-Tech Leaders--Microsoft, Intel, Motorola, and Others--Continue their Dominance in an Increasingly Competitive Marketplace.
Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won't survive. Product Strategy for High Technology Companies, 2nd Edition, is today's only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:
- An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
- Case studies examining 14 unique differ
