Name: Pureology Style + Protect Mess It Up Texture Paste 3.4 oz / 100 ml
Brand: Pureology
SKU: 4B63YTP2KVFR
Price: 37.83 CAD
Availability: OutOfStock
Rating: 4.2 (344 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Pureology Style + Protect Mess It Up Texture Paste 3.4 oz / 100 ml

<ul><li>Styling products</li><li>Our sulfate-free, dual-benefit formulas are 100% vegan and designed to preserve the color, health and shine of color-treated hair.</li></ul>

Hair Product Form

Brand

Hair Type

Ingredient Preference

Size

Container Type

Gender

Count Per Pack

Universal Product Code (UPC check)

Smell

Texture

Hold

Ease Of Use

Style

Color

Package

Appearance

Quality

For Short Hair

For Fine Hair

Value

Light

Ingredients

Heat

Control

[This review was collected as part of a promotion.] The Mess it up Texture Paste is a great addition to my hair styling routine.  It's easy to use, doesn't weigh my hair down and not greasy at all!

Works great on my thin, fine hair!

pureology.com

walmart.com

[This review was collected as part of a promotion.] This is great! It took me a couple of tries before perfecting, but I found that blowing out my hair after applying this to my roots. and using Velcro hair rollers after, my hair is bouncy and full of volume! It also smells great!

Great for a root booster and volume

[This review was collected as part of a promotion.] I've been using 
The styling paste for maybe five years.   Perfect for my fine wavy hair to keep it in place with a light feel.

Perfect for fine hair

I love this product.  I have been looking for a product that would give me volume and allow me to style my short cut the way I like it.  I recommend this to anyone who likes a messed up look w/o being sticky or rigid.

Great Product

This is the best texture paste I have ever used! I have tried many others but always come back to this texture paste. It holds my hair all day. But I can always add more during the day if I want to add more texture. Please continue to make it - I would be lost without it!

Holds all day!

Put it on wet or put it dry…it gives a ton of volume.

Voluminous locks

[This review was collected as part of a promotion.] This product is very nice for creating texture.  It's not at all sticky like some other texture products.  You just need a little bit on your fingertips and then scrunch into your hair.  I love the piecey look.  However, I am disappointed that Pureology doesn't have a styling cream, which I do prefer for my hair type.

Good Hair Styling Tool

[This review was collected as part of a promotion.] This is the only product i have find to give my very fine soft straight hair any body or definition. A recent short cut was unsuccessful until i used this.

Great help for fine straight hair.

[This review was collected as part of a promotion.] This paste seems to help with flat hair issue.  I'm getting more body.

Good product

[This review was collected as part of a promotion.] I usually only have to wash my hair once a week but after using this product for one day I had to wash it the next morning. It did a nice job separating and defining pieces but it's not worth it for the greasy feel.

Greaseball

Pureology Style + Protect Mess It Up Texture Paste 3.4 oz / 100 ml

More seller options (1)

Your data, your choice