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Race for the World: Strategies to Build a Great Global Firm

This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so.

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<a href="https://protection.asurion.com/protection-plan-canada/en-ca/quebecdisclaimer"target="_blank" rel="noopener noreferrer">Notice for Quebec Customers</a><br><br><b>Protect it today, enjoy it for years. </b><br>Get low-cost, great value protection that goes beyond the manufacturer’s warranty, keeping your product covered when you need it most.<br><br><b>Protection covers:</b><br>• Mechanical and electrical failures.<br>• Defects in workmanship and materials from normal use.<br>• Fast, easy online claims backed by our 3-Business-Day Service Guarantee.<br>• 100% coverage for parts, labour and shipping - no deductibles or additional cost (pay $0 for approved claims).<br><br><b>How the Plan works:</b><br>1. Add a Plan to your order.<br>2. Plan details will be emailed to you after completing your purchase.<br>3. Start a claim online anytime or by phone.<br>We’ve got you covered up to the amount you paid, whether it’s a replacement, a refund or repairs.<br><br>You can cancel within 90 days of purchase for a hassle-free refund, according to your plan terms.<br>Limitations and exclusions apply. For more details, <a  target="_blank" href="https://i5.walmartimages.ca/dfw/8822aef6-8d82/k2-_f077224e-6d0d-4d83-8a0a-aea858050a15.v1.pdf?icid=cp_page_other_view_terms_conditions_118507_Z9EQC09KX3 rel="noopener noreferrer">view the terms and conditions. </a>

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Race for the World: Strategies to Build a Great Global Firm

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