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Rocket, Joe Pulizzi, Dylan Bolden, et al. Hardcover

"A powerful book that offers the keys to growth - deep insight into consumer behavior, stories that energize and excite. A primer for marketers, innovators and change agents. Rocket can help you open doors and drive growth." - John Mackey, co-CEO and co-founder of Whole Foods"A compelling blueprint for realizing your full potential. A superb guide for re-imagining your approach to driving growth." - Douglas R. Conant, Founder ConantLeadership, Former President and CEO, Campbell Soup Company, Chairman, Avon Products"Much has been written about Four Seasons legendary service model and the 40,000+ people that bring it to life every day, but Rocket takes a unique approach. By exploring our deep commitment to employees within the context of growth, Rocket shows exactly how a passionate team of employees can transform any brand and position it for success. Rocket is an essential read for any business leader focused on long-term growth." - Isadore Sharp, Founder an

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Rocket, Joe Pulizzi, Dylan Bolden, et al. Hardcover. Make profits soar by converting casual consumers into apostlesRocket showcases the stories of sixteen entrepreneurs. It draws out the lessons that you can apply Monday morning in your business. Authentic and specific Boston Consulting Group case studies about the rocketeers/inventors who created brand legacies.For everyone who wants a business to grow faster than a competitor?this motivating book gives you a step-by-step approach to growth, share gain, and higher profits.Michael Silverstein is a senior partner and managing director of the consumer practice at BCG.Dylan Bolden is a senior partner and managing director at BCG.Rune Jacobsen is a senior partner and managing director at BCGRohan Sajdeh is a senior partner and managing director at BCG.

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