This book describes a sales pitch strategy based on the latest scientific findings in brain research. It provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.
Why do negotiations sometimes lead to success and other times not? Why do customers either react positively and sometimes or negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical that the process of selling can be ethical if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation. Then you can simply let cus
