Name: SoColor Permanent Red High Definition Red Red
Brand: Matrix
SKU: 667GSPTBS73B
Price: 14.95 CAD
Availability: InStock
Rating: 3.8 (16 reviews)

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SoColor Permanent Red High Definition Red Red

Ingredients

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Radiant color. Rich shine. Consistently stunning confidence comes naturally with SoColor, America's leading tube crème haircolor. With SoColor, there's no guessing just exceptional color results with a multitude of shades so you can create every color imaginable from natural to vibrant...from subtle highlights to special effects.

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

I had to switch color lines after 40 years. Ouch. I chose SoColor due to some small previous experience with it, the similarity in use (mixing ratio, predictable level system etc) and the fact that a few of my colleagues use it and could answer some questions made it seem like the best choice. It was a good decision! I wish I would have done it years ago! The availability of so many base tones to choose from makes me feel like when I went from the 24 count box of crayons to the 96 count box as a kid! One of my biggest fears was that "total grey coverage" would leave the hair flat looking, with no highlights, but, so far so good. It also has better color retention/ less fading. 
My only gripe is the lack of available education for new users. I'd like to learn more about the different collections (Dream age, etc) The high lift blondes, what the + symbol after level and base means, etc. Just a basic introductory YouTube video would be nice.
Also, where is 3VR?! I have formulated it into some of my brunettes and we love it. Now I'm out and I can't find it!!

Great product, but a couple gripes!

matrix.com

I've used Matrix Socolor for over 16 years. Over the years I've tried other reputable brands and they don't come close to Matrix. If you're just starting to use Matrix, DONT DOUBT YOURSELF,DONT BE AFRAID AND LET EVERY NEW COLOR CLIENT BE YOUR CANVAS. Honestly it's truly an amazing product and you along with your clients will LOVE THE EXPERIENCE OF MATRIX COLOR.

Amazing!

I have been a Matrix Socolor colorist for 32 years. I am hoping you won't discontinue 7G socolor. It is a wonderful shade! I use it a ton. Lol   It's a nice tone. Makes a beautiful blonde.

I hope you are discontinuing  socolor 7G .

matches what I already have perfectly every time, many compliments

beautiful every time

Matrix

The SoColor 9N use to be reliable not to turn to ashy or warm however I mixed the formula 1:1 ratio with 30 volume and on a level six brown and I definitely got the WARM ! Now was it pretty yes but did I expect that warm definitely NOT Neutral shouldn't go that warm it looks more gold copper!

Not the neutral I'm use to by matrix

I love my matrix line but you keep discounting color line and not replacing it with something we can mix to get the color! Like 507C! or the GV lines.  Finally get a picky client color figured out and now there is now way to make it or get it to the exact. Do I need to switch to a different line since you keep taking away?

I love my Matrix line, but....

I used to love Socolor, until the past year.  You have changed the formula, and ruined it, just like you ruined your Matrix Sleek Look shampoo and conditioner over the past 15 years.  Why do you ruin your products, and make them substandard?  I have used the 5G Socolor since 2019, and it had a great golden dark brown color, and covered all of my gray.  Now, it has a red tint to it, and it leaves my roots looking like Pippi Longstocking red!!  It is also making my scalp itch, which it did not from 2019 to 2023....during that time, I had no complaints.  And, it also fades really fast, like a semi-permanent dye now.  Matrix does not care about their customers at all.  Please change the formula back to the way it was.

this product has changed for the worst this year

I agree that the formula changed for the worst. I used Matrix Socolor for 15 years and when the formula was changed the color no longer lifts the way it did. 9G was perfect with 40 Dev but now it is just no good.

Used to be good

matrix

I loved the color insider no ammonia permanent color!!! I was very disappointed that it is discontinued. I tried coil color and it is not a replacement for color insider. I love the no ammonia as it is gentle and the color lasted!! I will be searching for another line of hair color. sorry to say.

Color Insider

I've been using Matrix color for many years and the past few months, I have been experiencing lung issues, and headaches.

Change of ingredients are hurting