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Sony a7 IV Mirrorless Camera with 28-70mm Lens - ILCE-7M4K/B

<ul><li>33MP Exmor R BSI CMOS Sensor: The newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid colour rendering</li><li>BIONZ XR Processor: Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance</li><li>4K 60p Video Recording in 10-Bit: UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism</li><li>Viewfinder and LCD Screen: An improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation</li><li>5-Axis Steady Shot INSIDE Image Stabilization: Enhanced 5.5-stop effective 5-axis Steady Shot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake</li></ul>

Brand

Digital Camera Type

Model

Number of Megapixels

Resolution

Camera Lens Type

Has Lens

ISO Range

Maximum Aperture

Optical Zoom

Focus Type

Image Sensor

Battery Life

Memory Card Type

Screen Size

Compatibility

Wireless Technology

Color

Has Flash

<p>Sony a7 IV: Beyond Basic An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. Sensor and Processor33MP Exmor R BSI CMOS Sensor Newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid colour rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format. Sony a7 IV/BIONZ XIONG XR Processor Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects. In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card. Video Recording 4K 60p Video Recording in 10-Bit. Making full use of the high-resolution 33 MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit. No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4: 2: 2 recording, for example. The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates, and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s. S-Cinetone, S-Log3, and Other colour and Gamma Controls S-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colors, and especially well-controlled highlights. FE 28-70 mm f/3.5-5.6 OSS Lens Included with the camera is the versatile wide-angle to portrait-length FE 28-70 mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical Steady Shot image stabilization minimizes the appearance of camera shake, and a weather-sealed design permits working in inclement conditions.</p>

Features

Maximum Shutter Speed

Minimum Shutter Speed

Focal Length

Manufacturer Part Number

Inputs & Outputs

Lens Diameter

Electronics Certifications

Universal Product Code (UPC check)

Walmart Protection Plan

Protect it today, enjoy it for years - plan covers:<br><br>• Mechanical and electrical failures<br>• Breakdowns or failures from normal use<br>• 24/7 virtual tech support and Fast online claims backed by our 3-Business-Day Service Guarantee<br>• Includes 100% parts, labour and shipping - no deductibles

<a href="https://protection.asurion.com/protection-plan-canada/en-ca/quebecdisclaimer"target="_blank" rel="noopener noreferrer">Notice for Quebec Customers</a><br><br><b>Protect it today, enjoy it for years. </b><br>Get low-cost, great value protection that goes beyond the manufacturer’s warranty, keeping your product covered when you need it most.<br><br><b>Protection covers:</b><br>• Mechanical and electrical failures.<br>• Defects in workmanship and materials from normal use.<br>• Fast, easy online claims backed by our 3-Business-Day Service Guarantee.<br>• 100% coverage for parts, labour and shipping - no deductibles or additional cost (pay $0 for approved claims).<br><br><b>How the Plan works:</b><br>1. Add a Plan to your order.<br>2. Plan details will be emailed to you after completing your purchase.<br>3. Start a claim online anytime or by phone.<br>We’ve got you covered up to the amount you paid, whether it’s a replacement, a refund or repairs.<br><br>You can cancel within 90 days of purchase for a hassle-free refund, according to your plan terms.<br>Limitations and exclusions apply. For more details, <a  target="_blank" href="https://i5.walmartimages.com/dfw/8822aef6-dd48/k2-_cdec6b62-68ea-409c-9f05-464b8da33b84.v1.pdf?icid… rel="noopener noreferrer">view the terms and conditions. </a>

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         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
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   </body>
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<html lang="en">
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    <meta charset="UTF-8" />
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      body,
      html {
        font-family: 'Everyday Sans', Arial, sans-serif;
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      li {
        margin-bottom: 0.5rem;
      }
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    <title>Walmart Installment Plan</title>
  </head>

  <body>
    <div class="col-container w-100 normal lh-copy pt1">
      <div class="col tc">
        <img
          width="35%"
          src="https://i5.walmartimages.com/dfw/8822aef6-971e/k2-_ed78b905-6394-4f88-a805-ab299123f2cc.v1.png"
          alt="Walmart Installment Plan"
        />

        <h3>Shop today, take time to pay</h3>
        <p>
          Split your purchase into 6 equal installments*  /
          <a
            href="https://i5.walmartimages.ca/dfw/8822aef6-d3f1/k2-_417f32f7-5074-45a6-b23d-5d5b3039e5b8.v1.pdf"
            target="_blank"
            rel="noopener noreferrer"
          >
            Terms and Conditions apply
          </a>
        </p>

        <h4>Here's how it works</h4>
        <ul class="tl">
          <li>Spend $199.99 or more on walmart.ca**</li>
          <li>Select Installment Plan at checkout</li>
          <li>
            Pay with your Walmart Rewards Mastercard. If you don't have one,
            click "Apply Now".
          </li>
        </ul>

        <h4>Details</h4>
        <p>
          Your qualifying purchase will be split into 6 equal monthly
          installments charged to your Walmart Rewards Mastercard. If your items
          ship on separate dates, each shipment will be converted to a separate
          Installment Plan.
        </p>

        <h4>Don't have a Walmart Rewards Mastercard?</h4>
        <p>
          Apply now and upon approval use your new account to enjoy the
          convenience of an Installment Plan on eligible purchases*. Purchased
          items must appear on a single receipt totaling $199.99 or more (before
          taxes, discounts, Walmart Reward Dollar™ redemptions, and
          shipping/delivery fees)∆
        </p>

        <p>
          *See
          <a
            href="https://www.walmart.ca/cp/shop/installment-plan/6000204340202?icid=Glass_PIP_FinancingOptions_WRMC_LearnHow_TermsConditions2_WM"
            target="_blank"
            rel="noopener noreferrer"
          >
            Terms and Conditions
          </a>
          for full details
        </p>

        <p>
          ** Eligible Installment Plan purchases are excluded from earning
          Walmart Reward Dollars™. Walmart Gift Cards and Walmart Reward
          Dollars™ cannot currently be used on Installment Plan transactions.
         
        </p>

        <p>
          ∆ All new credit card applications are subject to approval by
          Fairstone Bank of Canada.
        </p>

        <div class="pt3">
          <a
            href="https://www.walmart.ca/en/cp/installment-plan/6000204340202?icid=Glass_PIP_FinancingOptions_WRMC_LearnHow_ApplyNow_WM"
            target="_blank"
            rel="noopener noreferrer"
          >
            <button
              class="pv2 ph3 sans-serif bg-blue white bn no-underline br-pill f6 pointer b"
              type="button"
            >
              Apply now
            </button>
          </a>
        </div>
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Sony a7 IV Mirrorless Camera with 28-70mm Lens - ILCE-7M4K/B

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