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Superior Preference Fade-Defying Color # 2BL Black Sapphire - Paris Lumiere by LOreal Paris for Wome

Superior Preference Permanent Hair Dye Kit: For Gorgeous Fade-Defying Hair Color With Dimension Look No Further; We Pair Our Gel Hair Dye Formula With Care Supreme Conditioner With Shine Serum To Help Maintain Color Vibrancy And Provide Silk And Shine | Fade-Defying Hair Color: Superior Preference Hair Color Kits Have Been Our Gold Standard In Hair Dyes Since 1973; There Are Over 50 Shades To Choose From So You Can Find The Perfect Shade For You From Luminous Red To Cool Ash Blond To Deepest Black | L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color Comes In Multiple Formulations And Styles To Deliver Long-Lasting Color From Fade-Defying Superior Preference To Bold Stylish Feria And Gray-Coverage From Excellence Cr

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It defies fade out for upto 8 weeks and covers grey beautifully. It helps to keep first day color vibrancy and provides soft luxuriously silky hairs. It refined dull or brassy hairs.

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[This review was collected as part of a promotion.] I've used this specific product for years.  It's now discontinued in my local Walmart, but easily found it in Walmart online, so I purchased several.

walmart.com

This is a great product to use on your hair and it really covers the gray and that is what I love the most and the color lasts  a long time shining and beauitful

Beautiful

I've used this for a couple of years now.  It's always quick and simple to do with a great outcome.  I love the color.  One great perk is the tube of weekly conditioner.  It works wonders for keeping your hair healthy and not dry or brittle.

Great Hair Color

This is 8.5 blonde and it works pretty well to cover my gray. I like that it's liquid and not a tube, plus the bottle is easy for my arthritic hands to squeeze for application. It is a bit runnier which I also like because it distributes better over my hair. I used to use color silk but this is definitely worth the extra cost.

The only color that covers my gray

I tried Champagne Blonde over my previously bleached ash blonde hair and it came out great! Moving away from ash tones, it warmed up my complexion and looks more natural, while keeping my hair a light blonde color.  Hair felt extremely soft after dying with this brand. Will definitely repurchase!

Loving my new color

It's easy to use %26 the results are quite pleasing. This particular shade is less reddish-gold %26 more cool-ash, which I prefer.
One thing my hairdresser cleared up: no need to leave it on as long as the instructions say. 15 minutes is fine. Then, spread it to the ends %26 by the time you step into the warm shower, it's ready to be lathered, rinsed %26 conditioned.

Nice color, simple process with good results…

I have been using this brand for years. You can trust just how your hair will turn out. No surprises. It covers well.

Love this product

Love the color, the high lites and low lites shine in the brite light and sun. Very happy with this product.

looks natural 

bad thing when you put on your hair the smell is a little bit strong when you do the second have makes up for the smell of 1)

This was an unapproved %26 unwanted replacement item.  Does not work as well as the “8A” excellence product.

Dissatisfied