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Switch, Chip Heath, Dan Heath Hardcover

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Switch, Chip Heath, Dan Heath Hardcover. The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations.

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[This review was collected as part of a promotion.] I'm in the healthcare industry. The stories discussing the challenges with change in large and small organizations really hit home. No organization I have been in liked change. If organizations don't change or evolve, they will either fall behind their competitors or cease to exist.

Switch:Change is needed, you just don't realize it

walmart.com

This book is a must read for anyone in a leadership or parenting role. The authors clearing explain simple steps for motivating others to change. There are outstanding examples from all different industries, schools, homes and countries. This book will change the way you think and interact with others. Everything in this book can be applied to your professional or personal life. Great book!

A Must Read!

[This review was collected as part of a promotion.] Nicely wrapped

Good purchase

This book helps break down the process of change into very understandable parts. Using interesting examples and concepts that are easy to keep in mind, I highly recommend this book.

Helpful and informative