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Ten Types of Innovation

<p><b>Innovate your way to meaningful and sustainable growth</b></p> <p>Most scientists agree that we live in one of the greatest times of change in the history of our species. <i>And yet the pace of change is actually increasing...</i></p> <p>For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true.</p> <p>Based on over three decades of path-breaking work on innovation effectiveness, <i>Ten Types of Innovation</i> will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough

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