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The Battle To Do Good: Inside McDonald's Sustainability Journey

In <i>The Battle to Do Good</i>, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. <br />    This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International.   <br />    Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, <i>The Battle to Do Good</i> is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

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<a href="https://protection.asurion.com/protection-plan-canada/en-ca/quebecdisclaimer"target="_blank" rel="noopener noreferrer">Notice for Quebec Customers</a><br><br><b>Protect it today, enjoy it for years. </b><br>Get low-cost, great value protection that goes beyond the manufacturer’s warranty, keeping your product covered when you need it most.<br><br><b>Protection covers:</b><br>• Mechanical and electrical failures.<br>• Defects in workmanship and materials from normal use.<br>• Fast, easy online claims backed by our 3-Business-Day Service Guarantee.<br>• 100% coverage for parts, labour and shipping - no deductibles or additional cost (pay $0 for approved claims).<br><br><b>How the Plan works:</b><br>1. Add a Plan to your order.<br>2. Plan details will be emailed to you after completing your purchase.<br>3. Start a claim online anytime or by phone.<br>We’ve got you covered up to the amount you paid, whether it’s a replacement, a refund or repairs.<br><br>You can cancel within 90 days of purchase for a hassle-free refund, according to your plan terms.<br>Limitations and exclusions apply. For more details, <a  target="_blank" href="https://i5.walmartimages.ca/dfw/8822aef6-8d82/k2-_f077224e-6d0d-4d83-8a0a-aea858050a15.v1.pdf?icid=cp_page_other_view_terms_conditions_118507_Z9EQC09KX3 rel="noopener noreferrer">view the terms and conditions. </a>

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