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The Essential Entrepreneur - What It Takes to Start, Scale, and Sell a Successful Business

<p>'This book should be on every business owner's reading list; every time they read it, they will discover something relevant and new.'<br> <i><b>Dr Jana Matthews, </b> Founder and Director, Australian Centre for Business Growth</i> <p>In <i>The Essential Entrepreneur, </i> celebrated entrepreneur and business strategist Richard Turner shares a practical, step-by-step approach to starting and growing a thriving enterprise. <p>As an entrepreneur, you are going to make some mistakes along the way. Inside, you'll discover how the author has faced and overcome similar challenges to build multi-million dollar businesses, together with wisdom from an expert panel including: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). <p><b>Discover how to: </b> <ul><li>assess the market for profitable opportunities</li> <li>validate your ideas and maximise their value </li> <li>create a busi

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<p><b>A toolkit for entrepreneurial success</b> </p><p>In <i>The Essential Entrepreneur</i>, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level-and finally follow that brilliant big idea-this guide covers everything you'll need to navigate the challenges ahead. </p><p>Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). </p><p>You'll discover how to: </p><ul><li>Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings</li><li>Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value</li><li>Position your brand so that what you do is clear and instantly recognisable</li><li>Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more</li><li>Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution </li></ul><p>Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, <i>The Essential Entrepreneur</i> outlines everything you need to know to hit the ground running.</p>

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