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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

"Take a trip to the lands of social media with this expert insider, to be informed, to be entertained, and to unlock the performance of your campaigns."<br>--<b>Tonise Paul</b>, Chairwoman of Energy BBDO <p/>"I've long held the belief that social media will unlock more human creativity than we've ever seen. Joe's book is a deep exploration of this idea and does a phenomenal job of helping us understand the psychology of why we seek to connect, create, and share--and that we have yet to unlock the true power and potential of our social networks."<br>--<b>Toby Daniels</b>, CEO of Social Media Week <p/>"Not only did Joe Federer write what will become a seminal work on social media, he packed <i>The Hidden Psychology of Social Networks</i> with valuable insights that will help marketing and communications professionals bridge their organization's strategic plans with real world behaviors. Joe's unaffected style makes you swear you're simply having a conversation with this talented social m

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Protect it today, enjoy it for years - plan covers:<br><br>• Mechanical and electrical failures<br>• Breakdowns or failures from normal use<br>• 24/7 virtual tech support and Fast online claims backed by our 3-Business-Day Service Guarantee<br>• Includes 100% parts, labour and shipping - no deductibles

<a href="https://protection.asurion.com/protection-plan-canada/en-ca/quebecdisclaimer"target="_blank" rel="noopener noreferrer">Notice for Quebec Customers</a><br><br>Protect it today, enjoy it for years.<br>Get low-cost, great value protection that goes beyond the manufacturer’s warranty, keeping your product covered when you need it most.<br><br>Protection covers:<br>• Mechanical and electrical failures.<br>• Defects in workmanship and materials from normal use.<br>• Fast, easy online claims backed by our 3-Business-Day Service Guarantee.<br>• 100% coverage for parts, labour and shipping - no deductibles or additional cost (pay $0 for approved claims).<br><br>How the Plan works:<br>1. Add a Plan to your order.<br>2. Plan details will be emailed to you after completing your purchase.<br>3. Start a claim online anytime or by phone.<br>We’ve got you covered up to the amount you paid, whether it’s a replacement, a refund or repairs.<br><br>You can cancel within 90 days of purchase for a hassle-free refund, according to your plan terms.<br>Limitations and exclusions apply. For more details, <a  target="_blank" href="https://i5.walmartimages.com/dfw/8822aef6-dd48/k2-_cdec6b62-68ea-409c-9f05-464b8da33b84.v1.pdf?icid… rel="noopener noreferrer">view the terms and conditions. </a>

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            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

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