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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

<p><b>Praise for <i>The Social Media Bible</i></b></p> <p>"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."<br /> --<b>Vint Cerf</b>, Father Of The Internet</p> <p>"Social media and customer care are rapidly coming together. <i>The Social Media Bible</i> is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."<br /> --<b>Scott Ross</b>, Senior Vice President, Sales and Marketing, NCO Group, INC.</p> <p>"Lon Safko and <i>The Social Media Bible</i> address the key questions--Why should I take part in social media? How should I take part? How do I reap the greatest benefits?--while also providing the push to take the next step."<br /> --<b>Jeff Hagen</b>, Director, Consumer Services, General Mills</p> <p>"Lon Safko is a serial technologist who really understands social media and is also bles

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

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