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Tough Things First: Leadership Lessons from Silicon Valley's Longest Serving CEO (Business Books)

"Tough Things First is not a typical business book about a market success or effective business methods. It is about the success of one Silicon Valley startup company, Micrel, which has been run profitably by the same CEO/founder for 36 years. It is about how a founder's dedication to basic principles is required to make any startup successful. The precise recipe for success may change -- for example, my 32-year-old company, Cypress Semiconductor, used venture funding, while Zinn preached and achieved financial independence -- but Zinn shows how startups must have and truly practice their core values to succeed." -T.J. Rodgers, President & CEO, Cypress Semiconductor Corp"Ray Zinn has chronicled the discipline, the cultural foundation blocks and the tough decisions required of a successful start-up. Ray explains how, "discipline defines success" under his four principles: Focus, Short Time Frames, Frugality and Being the Best." -Michael

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Silicon Valley legend Ray Zinn shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First As the trailblazing founder and CEO of Micrel, Inc., Ray Zinn has relied on his training as a gymnast, passion as an inventor, and discipline as a leader to build a microchip empire. In this insightful, no-nonsense book, he tells it like it is-drawing from his vast experience and contrarian views to motivate and inspire today's hungry entrepreneurs. Using a tough-love approach to business and life, Zinn tells leaders about the interconnected corporate mind, eyes, body and heart, and how discipline - for the entrepreneur and for the organization - is the first and most important step. By tackling the jobs they might not love but need to master, they strengthen the entrepreneurial vision and sharpen company focus. Zinn's advice is as sharp and hard-won as his incredible success-a publicly traded microchip company with only one unprofitable year. Ray Zinn is the founder and CEO of Micrel, Inc., one of the world's leading microchip companies for more than three decades. Ray Zinn is the founder and CEO of Micrel, Inc., one of the world's leading microchip companies for more than three decades. Preface PART I - BUSINESS AS A BODY: DISCIPLINING AN ORGANIZATIONFROM HEAD TO FOOTCHAPTER 1: The BrainCHAPTER 2: The EyesCHAPTER 3: The HeartCHAPTER 4: The Body PART II - ENTREPRENEURIALISM: BUILDING COMPANIES THAT LAST THROUGH THE AGESCHAPTER 5: Nurturing Corporate CultureCHAPTER 6: Making People ImportantCHAPTER 7: Processes, Policies, and ProceduresCHAPTER 8: Finance and FinancesCHAPTER 9: Growth Creation and Management EpilogueIndex