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Vim Aroma & Shine Multi-Purpose Lavender & Blue Fern Spray 700ml

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Discover the cleaning power of Vim PureBoost Multi-Purpose Spray Cleaner in Lavender and Blue Fern. Vim PureBoost Multi-Purpose Spray Cleaner in Lavender and Blue Fern offers a bleach-free formulation with the pleasant aroma of lavender and blue fern. Ideal for food prep surfaces, bathrooms, play areas, and more, this powerful spray cleaner kills 99.9% of viruses and bacteria to keep your home clean and your family protected. Vim PureBoost packaging contains 50% recycled plastic. Efficient cleaning Vim Pureboost, with its bleach-free formula, offers a safe and effective solution for disinfecting and deodorizing various surfaces. Its liquid state ensures easy application across food preparation areas, kids' zones, kitchens, pet spaces, toilet seats, and toys, making it a versatile choice for maintaining cleanliness. Pleasant fragrance The unique combination of lavender and blue fern fragrances not only cleans but also leaves behind a soothing aroma. This feature transforms the task of cleaning into a refreshing experience, enhancing the ambiance of your home or office space. Range of x2 fragrance driven Cif multipurpose anti-bac sprays, combining fragrance & efficacy. Use on all hard surfaces around the home. Suitable for food preparation areas. Consumer Insight & Opportunity: • Vim is an efficacy driven brand & that remains the key value driver. • Vim Aroma & Shine fragrance sprays offer new sensorial benefits in a multi-purpose spray format, which consumers already love. With this range, Vim will be able to differentiate itself from competitive offerings and grow within sprays, the biggest format in the category. • Within Home Care Canada, the Air Care market (fragrance –led) is growing the fastest showing consumer preferences towards sensorial. • Within Cleaners, no competition currently has a portfolio which is grounded on a sensorial experience. This presents a gap in the fragrance/sensorial demand space within the Cleaners category. Key Benefits: • First mover within the Sensorials benefit space! • 3in1: Disinfects, Cleans, Fragrant • Kills 99.9% of bacteria & virus • 100% biodegradable fragrance • Safe for family and planet TOP 4 Features Consumers are looking for in a Spray Cleaner… 1: Easy to use 2: Disinfects 3: Cleans 4: Fragrance

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