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Wella Koleston Perfect 77/44

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Recommended Use

Wella Koleston Perfect offers rich, even color with up to 100% grey coverage. Its advanced formula with ME+ and Metal Purifier ensures vibrant, long-lasting shine while helping protect hair integrity.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

77/0 INTENSE MEDIUM BLONDE/NATURAL

77/02 INTENSE MEDIUM BLONDE/NATURAL MATTE

77/44 INTENSE MEDIUM BLONDE/RED RED

77/46 INTENSE MEDIUM BLONDE/RED VIOLET

Color

Coverage

Tone

If I have clients that want to go a little lighter on their base color in the summertime I go to 77/0.  It's also complete gray coverage. Beautiful, shiny results are want my clients get.

Perfect base color for summertime

Wella Store

[This review was collected as part of a promotion.] I overall love the the Koleston Perfect ME+ because its very soft in the hair. I really like the double pigment on this color for better gray coverage especially on coarse hair.

love the double pigment for better coverage

[This review was collected as part of a promotion.] 77/0 has always been my go-to color to cover grays and it has a perfect tone along with a level of medium- light brown.

Love this shade!

[This review was collected as part of a promotion.] Obsessed with this color. Gives color great coverage and covers resistant gray.

Great color and coverage

[This review was collected as part of a promotion.] Beautiful Auburn color gives the hair nice shine and color!

Beautiful Auburn Color

[This review was collected as part of a promotion.] I'd buy more of the shade than any other one. It covers gray well and is a nice tone.

Covers gray

Beautiful gray coverage with the Intense series! Love the Wella Intense line for beautiful shine, superior gray coverage, and tone!

Love the Intense pure natural series!

[This review was collected as part of a promotion.] Great color gives the hair nice shine. Highly recommend Koleston Perfect.

Great color

[This review was collected as part of a promotion.] my most used shade in this collection i wish it was a little cooler but just ordered some 88/02 and am excited to try it

great coverage

[This review was collected as part of a promotion.] I have noticed It works great with a little gold added to the mixture to create more of a /0 color

has green undertone