Clairol Nice 'n Easy Born Blonde Hair Color

Maxi 1 Kit

By Clariol

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Description & Features+

Nice 'n Easy Born Blonde delivers simply blonde bliss. Born Blonde Maxi is for use on dark blonde to black hair. Clairol offers a complete range of easy to use blonding hair color products that give you brilliant, natural-looking blonde results. Whether your starting color is light blonde to dark brown or even black, you can easily become completely, beautifully blonde with results that feel incredibly soft & silky.

Try Born Blonde Maxi for use on dark blonde to black hair.
The most blonde you could be, no matter how dark your starting color. You'll get maximum all-over lightening--even for the darkest hair--in one easy step. For use on dark blonde to black hair.
Nice 'n Easy Born Blonde. This product is sold as a four component kit: Nice 'n Easy Born Blonde Liquid Lightener, Nice 'n Easy Born Blonde Lightening Powder, Nice 'n Easy Born Blonde Developing Creme and Nice 'n Easy Born Blonde Moisture Intense Conditioner.


Available for Shipping to Canada Post
Product Identifiers
Walmart Item #
30705756, 30301822
Model #

Return Policy+

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

Clairol Nice 'n Easy Born Blonde Hair Color is rated 3.3 out of 5 by 51.
Rated 4 out of 5 by from I love Clairol Frost & Tip I have been using this product for at least 35 years and maybe as long as 40. I have always loved this product and always have had good results with it. The only thing that bothers me is for a year or longer the pick that I use is very weak. The end starts to bend from the beginning of use and makes it very difficult to puncture the plastic. Thank goodness that I saved one of the good picks, but I do my hair every 3 to 4 months and it isn't going to last forever. I started to pull my hair through the cap a few minutes ago and started having trouble and it reminded me that I wanted to let you know about the weak pick. I would love it if it went back to the stronger material of plastic for the pick. Other than the pick I still love the rest of the product. Thank you!
Date published: 2012-10-30
Rated 5 out of 5 by from Great at-home blonde I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a second box. I waited a week then chose Born Blonde by Clairol. Within 15 minutes my yellow and red tone are GONE! I'm very pleased. I still have dark tones (not red) underneath, but I rinsed the upper part of my hair and am allowing the bottom to develop further and I'm so pleased! Fantastic at-home alternative to salon blonde. I do recommend using a blonde shampoo and purple shampoo once a week to keep out the brass if you are naturally red like me.
Date published: 2017-01-20
Rated 5 out of 5 by from Surprised by My Results! I have to admit that when I purchased this for my two tone hair (dark brown on top, light ash brown on the bottom), I was not expecting to be able to go blonde with just one application but I was wrong! I left the product in for the full 60 minutes and I already had damaged hair (I know probably not the best idea) and once I washed my hair, dried and styled my hair was a beautiful, shiny golden blonde! I did tone it a bit because I naturally have red undertones but my hair was not red, it was golden mostly with only some light amber tones. Also my hair is super soft even with prior damage and bleaching this time. I absolutely love this product and will continue to purchase as long as I want blonde hair.
Date published: 2015-05-24
Rated 5 out of 5 by from LOVE THIS!!!!! I have always used Loreal hair color, since I can remember. I went to buy a frost kit and they were out of the one I like from Loreal. My hair was long over due for some fresh highlights, and I decided I was not going anywhere else, I would just have to buy what they had. I bought Clairol. I have brown hair, and was a little nervous about trying another brand. The results were just beautiful, a pale blond!!!! The conditioner is to die for, my hair was so soft and shiny. I was extremely pleased with the end result. I just wish I could buy the conditioner, as I have never had my hair feel that good after adding the highlights. Do you sell the conditioner? I would love to buy it if you did. Or do you sell something similar to it? I am now a Clairol girl, your kit rocks!!!!
Date published: 2013-04-10
Rated 1 out of 5 by from Do not recommend This product turned my hair multiple different colors even after following the directions precisely. I have used many box kits and never had a highlighting disaster like this. It wasn't worth the savings, now I have to pay my hairdresser more to fix this mess than I would have to begin with.
Date published: 2016-06-05
Rated 5 out of 5 by from Love this product! I have been using Nice n Easy Born Blond for quite awhile now. I love it! I have tried the bleach and lightener route...UGH! It left my hair dry and brittle. I had to do a two step process. Go through several color stages and complete the color stages the next day. I suffered a sore scalp and dry hair. Born Blond has everything you need in one complete package. The moisture intensive conditioner is great and leaves my hair smooth. Since I am a woman of color my hair is easy to become dry, brittle and break. Please don't stop manufacturing this product. I get so many compliments on my hair. And I recommend it to anyone who ask!! Thanks, Clairol
Date published: 2014-05-08
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