Colgate Optic White Platinum Express White Toothpaste

70 mL

By Colgate

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Description & Features+

New Express White is Colgate’s fastest whitening toothpaste ever. Colgate* Optic White* Platinum Express White has a breakthrough express white formula with 100% more whitening ingredient (vs. Colgate* Optic White* Sparkling Mint) for whiter teeth in 3 days. Protects enamel and provides anti-cavity fluoride protection. For best results, use as directed for 4 weeks.

Specifications+

Available for Shipping to Canada Post
Yes
Flavour
Fresh Mint
Product Type
Whitening
Brand
Colgate
Product Identifiers
Walmart Item #
31052592
Model #
313817
SKU
6000191846645
UPC
5800031243

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

Colgate Optic White Platinum Express White Toothpaste is rated 4.2 out of 5 by 322.
Rated 5 out of 5 by from Whiter teeth promised – and delivered As a lifelong coffee/tea drinker, I have used teeth whitening products for years without much success. However, the new Colgate Optic White Platinum Express White toothpaste is different. Per the packaging, after at least two thorough brushings per day, the product promises “whiter teeth in 3 days”, and indicates that it has “2X Whitening Ingredient”, which is hydrogen peroxide. I have used the product for approximately a week and noticed a perceptible difference – maybe a shade or two in whiteness, as well as a polished, shiny appearance. The “Fresh Mint” flavor is pleasant, though not overpowering, and the product foams up well. The only negatives I noticed were that the tube contains 4.5 ounces of product – about an ounce less than other products – and although the packaging indicates that the product is “enamel safe for daily use”, it states to “use as directed for 4 weeks”. It is unclear whether usage for longer than 4 weeks would adversely affect the enamel. However, as a result of the difference I noticed in whitening, I would recommend the product as it is the only one that has made a difference for me. [This review was collected as part of a promotion.]
Date published: 2015-04-03
Rated 4 out of 5 by from Clean and fresh, slight whitening in a week The packaging says that there is a visible difference in three days. I don't think that is true. In small print, elsewhere, it says visible difference in a week. So I gave this the benefit of doubt, and tried it for a week before writing this review. I will update it again in a month, if i am able. Pros: Only need to use a tiny amount to get a lot of nice frothy action on your teeth. Tastes nice and fresh, but tingly. I didn't get any mouth sores after a week of usage. I did take a comparison photo in similar lighting on my phone - before and after. Now, I think I see a small difference in the whiteness of teeth in a week's worth of use (i brushed my teeth twice a day). You can take a look at the photos and judge for yourself. Cons: None, really. [This review was collected as part of a promotion.]
Date published: 2015-04-11
Rated 5 out of 5 by from Colgate three day whitening! While using an electric toothbrush for two minutes and Colgate Optic White Platinum anti-cavity fluoride toothpaste for three days; I did notice a stain lifting process. The toothpaste is slightly gritty with a mild minty flavor and not very sudsy. I did experience a cleaner feeling for a longer time during the day. It is recommended to use for four weeks. The tube has an easy open cap, seven inches tall, two inches wide and weighs 4.5 ounces. Outer package states that with the collection of mouthwash, toothbrush with built in whitening pen; you can whitening in one day! This product contains hydrogen peroxide with two times the whitening ingredients that is safe for tooth enamel and is gluten free. I received my product from Walmart's Spark Receiver and without delay; I will probably try the Whitening Collection as well for one day whitening!. [This review was collected as part of a promotion.]
Date published: 2015-03-30
Rated 5 out of 5 by from Awesome! I'm so excited about this product! Today was my first time using this Colgate Optic White Platinum Express White Fresh Mint Toothpaste. (What a mouthful!) The first time I put it in my mouth I just knew that I would continue to use this product over and over. The initial taste is not all that great... But the heat which generates as the toothpaste is put into direct contact with water makes up for the lack of taste. The heat which is produced while brushing makes your mouth seem like it is getting the ultimate cleaning! The packing says results can be SEEN in about three days...but I FELT the difference instantly. [This review was collected as part of a promotion.]
Date published: 2015-03-27
Rated 4 out of 5 by from Good whitening product I have been using this product for a year or so, and I like it! I can't say it makes a drastic change in the whiteness of my teeth, but I drink herbal tea a lot, which can stain teeth, and I don't really have a problem with staining. I have to attribute that to the use of this paste.
Date published: 2016-05-15
Rated 5 out of 5 by from Got a hot date? Buy EXPRESS WHITE 3 days before! Finally a regular toothpaste that gives you quick whitening results. You don't have to break the bank. You don't have to buy a special toothbrush. You don't have to wallpaper your teeth. You don't have to wait and it even has a really good mint taste. The last Colgate I bought was Optic White Enamel White which tasted like the worst dentist sample you made the mistake to take on vacation and were forced to spend triple in the gift shop for something else cause you didn't want to kiss someone else with that taste in your mouth. I was pleasantly surprised that it makes a difference right away. This comes from someone who has been using a whitening mouthwash and toothpaste every day for years. If that alone doesn't say something, then I don't know what else to say. [This review was collected as part of a promotion.]
Date published: 2015-04-07
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