Name: e.l.f. Power Grip Primer + 4% Niacinamide - 0.05 fl. Oz.
Brand: e.l.f. Cosmetics
SKU: 6000208015370
Price: 8.98 CAD
Availability: InStock
Rating: 4.7 (5104 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

e.l.f. Power Grip Primer + 4% Niacinamide - 0.05 fl. Oz.

<ul><li>Makeup Grip & Hold: A gel-based facial primer with a sticky texture that grips makeup for long-lasting hold.</li><li>Skin Tone Brightening: Enriched with 4% niacinamide to help even out skin tone and brighten the look of dullness.</li><li>Radiant Finish: Gives the skin a dewy, glowing, and radiant finish.</li><li>Universal Application: Translucent-finish primer suitable for all skin tones.</li><li>Travel-Friendly Size: Comes in a 0.05 fl. oz. mini size.</li></ul>

Long-Lasting <ul><li>A sticky gel-based facial primer enriched with 4 % niacinamide to compensate for the skin tone and lighten while the make-up holds</li><li>The gel primer formula with a sticky texture records the make-up and ensures long-lasting hold.Enriched with 4 % niacinamide to compensate for the skin tone and to lighten</li><li>Gives the skin a baptismal radiant finish; The primer with translucent finish is suitable for all skin tones; 100 % vegan and animal test -free; Travel-friendly</li><li>e.l.f. Power Grip Primer + 4% Niacinamide - 0.05 fl. Oz.</li><li>Travel-friendly mini size</li></ul>

Skin Type

Skin Care Key Benefits

Brand

Features

Makeup Finish

Color

Makeup Form

Makeup Coverage

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide Mini gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones. Why you’ll love it: • Gel primer formula grips makeup for long-lasting wear • Infused with 4% niacinamide to help even out skin tone and brighten • Gives skin a dewy, glowing finish • Translucent-finish primer works on all skin tones • Travel-friendly mini size – 0.05 fl. oz. Key Ingredients: • Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. SKIN is also free from sulfates. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.

Assembled Product Weight

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Makeup

Smell

Texture

Package

Finish

Coverage

Size

Foundation

For Travel

Tone

Applying

Base

Price

Appearance

Grip

Ease Of Use

Pores

Skincare

Feel

Ingredients

Formula

Glow

Quality

Hydrating

Smoothness

Creates a smooth base for makeup by reducing their appearance.

Provides a surface for long-lasting makeup adhesion.

Can be sticky, but also lightweight and smooth.

I was intrigued by the name and information on this product and decided to give it a try. It has a thick yet gooey consistency and its spreads over the skin surprisingly quite well given how viscous it is. I use only a little and it does the job well.  At the size of the tube I bought it in and the amount of times I've used it, there's still plenty left.  It's a good primer for makeup as it does keeps any makeup application in place.  I've also worn it without makeup and it does a good job at blurring pores and imperfections.  I've walked past mirrors thinking alright elf y'all knew what you were doing with this.

Power grip? It sure does

walmart.com

Since I tried the green Prime grip, I thought I would try this since I am 55 years old, you talk about a difference between the 2, it plumpled up my skin and fine lines and wrinkles.

[This review was collected as part of a promotion.] I got a bonus deal that included the setting spray i was already needing to buy. The price for both was the regular cost of the setting spray, so i got two for one!

I bought this sample size to assure that I was happy with the product. I have been disappointed in the performance of other primers and setting sprays, and trying to shake up my routine to make it easy, coverage, natural looking, but also to last all day. This little miracle is staying in my rotation! Will be re-ordering it in the larger size in the future

Now in my rotation!

[This review was collected as part of a promotion.] This primer has a lightweight feel, almost fragance-free scent. The application is smooth. The niacinamide is a great bonus for helping with my redness and uneven skin texture Overall, it's works well for combination and acne-prone skin

Smooths skin

influenster.com

This primer makes my makeup sticks to my face much better than other primers I've used. The niacinamide is a nice addition too, it helps clear my redness a little.

Fantastic!

I absolutely love this product! I recently went to Disney World and this lasted over 12 hours. This product helped me keep my makeup in place even on water rides

This is a great product at keeping makeup on. It doesn't really blur pores though. I guess I need to use something with silicone in it.

Great and Yet

Have used many primers before this one, but decided to give it a try b/c of the price and b/c I have purchased  many other ELF products that have been great.

I may have received a bad batch, but this primer is more like applying a thick sticky glue to your face that would never marry up w/ what you apply next.  It was just too thick and unmoving by itself.

Again, I may have received a bad batch, or an expired product, so make up your own mind.

Very thick, does not blend well.

I don't love this.   It's very sticky, hard to spread out on my skin and even if I wait a good 15 minutes to let it dry down, it grabs any powder makeup so fast that it becomes hard to blend. 

The niacinamide does seem to soothe my redness.

Too sticky

e.l.f. Power Grip Primer + 4% Niacinamide in a 0.05 fl. oz. pink and black gel-based squeeze tube with the black cap removed, showing the pointed applicator tip, designed to brighten skin, even tone, and grip makeup for long-lasting wear, suitable for all skin types and travel-friendly.

e.l.f. Power Grip Primer + 4% Niacinamide - 0.05 fl. Oz.

How you’ll get this item:

Your data, your choice