e.l.f. Hydrating Face Primer

Infused with Grape and Vitamins A, C, & E

By e.l.f. Cosmetics

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Description & Features+

Boosts your complexion with a drench of hydration, creating a perfect canvas for radiant, younger looking skin. Infused with Grape and Vitamins A, C, & E for nourishing and anti-aging benefits. This multipurpose clear skin primer reduces the appearance of fine lines and transforms your face into a flawless and smooth canvas so makeup goes on evenly for a long-lasting finish.


Available for Shipping to Canada Post
e.l.f. Cosmetics
Product Identifiers
Walmart Item #
31267599, 30065277
Model #

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

e.l.f. Hydrating Face Primer is rated 3.7 out of 5 by 246.
Rated 5 out of 5 by from DEPTH REVIEW OF THE " Hyrdating Face Primer ". I purchased mine a few weeks ago and been using it for about a week or 3 so I can give a strong opinion.Let my start off by saying " THIS IS NOT FOR ILY OR COMBO SKIN! ". My skin type is dry/normal, acne prone, and sensitive.I am dry in the colder months and in summer i'm normal.Since were in the colder months or at-least where I live, I have super dry skin especially underneath my eyes.This primer works like a magic when applied right.This can be super heavy and greasy and gross if not applied right.The way I apply mine I first start by dispensing a quarter of the primer on my clean finger tips remember ladies LESS IS MORE! " BTW I do moisturize with a lightweight moisturizer ahead of time " then I dot the primer underneath my eyes and on my dry patches only which is commonly found on my cheeks and forehead.Then I rub the product working my way outwards and dab underneath my eyes.I give the primer at least 3 min to 5 min to soak in.That being said this product is OMG amazing! I have pores & it camouflages them perfectly without feeling clogged. I feel hydrated but not oily? My foundation glides on smooth and even.I use the elf's acne fighting foundation which is targeted for people with " Acne/Oily skin " and without this primer my foundation goes on chalky and emphasizes my dry patches and pores, but with this its pure magic (:.Lets talk texture & scent , the texture of this product is like creamy baby oil.It has a silicone feel to it, so if your a person who HATES silicone based primers this one wouldn't be for you.This primer has a faint like makeup scent to it nothing obnoxious.Now lets talk packaging! The packaging is lovely for the price you pay, but here's a bad thing that I HATE with elf primers, they aren't fully filled with product, think half of the bottle.This is super annoying but then again this should last you a while if you use a little, like I said a little goes a LOONG way.So overall I would repurchase and do recommend for dry skin.
Date published: 2014-01-26
Rated 5 out of 5 by from Wonderful under makeup I have been using this for over a year and have an answer to the "greasy" problem. You ladies are using too much. I use a dot of product the size of a bb on my forehead, and the same amount on each cheek. This is like using silicon instead of oil. It is slicker and you need less. It is also the reason it is a great value! It is especially good tp use under the long wearing, high coverage foundations that will cover rosecea, and blothy skin tones. Hope this is helpful.
Date published: 2017-05-15
Rated 5 out of 5 by from I SWEAR BY THIS! I had never worn primer before I tried this one. I am very dark skinned and Figured I'd try the cheapest one and if i liked the idea of what it did, then I'd stick with it. I was so glad i did. My skin is VERY oily especially in the summertime so this came in handy last year for the first time. Ive ordered probably 7 times since then because I wear that much makeup. The con is that I wish It came in a bigger size. I order two at a time because I know I'll run out in just under a month. It creates this smooth canvas over your face so that your makeup looks flawless and porcelain like. I tried MAC's primer and liked it, this one just worked netter and was way cheaper. I'll buy this forever.
Date published: 2014-09-02
Rated 5 out of 5 by from LOVE THIS!! Ok I read some reviews of this before I bought it and people said it was greasy. As someone with dry skin this is heaven sent! I live in UTAH (dry heat & cold) I LOVE LOVE LOVE it! it makes my skin silky! If you have oily skin it might not be for you. 
Date published: 2014-02-24
Rated 1 out of 5 by from Oily mess!!!! I had bought this looking for a good hydrating primer for my dry combination skin. I had put it on my skin and immediately after that it felt like I was putting pure oil on my face.
Date published: 2017-08-17
Rated 5 out of 5 by from Awesome Hydration I absolutely love this product! For my dry patches of skin it hydrates nicely and it lasts. Other products in the past have not worked as well as this!
Date published: 2014-06-03
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