L'Oréal Paris Feria Very Platinum Hair Colour

1 Application

By L'Oreal Paris

Sold and shipped by

Qty:
$11.96 In Stock

Oh no! The item you are looking at is out of stock online.
Enter your email address and we’ll notify you if the item comes back in stock in the next 30 days.

Please enter a valid email address.
Please select a specific item above, including all attributes such as size and colour.
The service is currently unavailable. Please try back again later.
Add to List
Where can you get it? When can you get it? How much does it cost?

from your location

How can you get it? When can you get it? How much does it cost?
Where can you get it? Is it available? What is the price in-store?

Description & Features+

With Féria, what you see is the shimmer. Feria Multi-Faceted Shimmering Colour with 3X highlights delivers intensified, brilliant results. And the new drip-defying formula lets you apply all-over colour like a pro.

For the ultimate in high intensity colour, Feria Power Reds with Colour Booster Technology delivers dramatic red shades that work with all skin tones and hair types.

Want bold blonding results? Feria Bleach Blonding transforms even the darkest hair into a shimmering, vibrant blonde in one easy step.

To take your naturally dark hair to the next level, Feria Hi-Lift Browns create soft lighter brown tones without a bit of brassiness.

No matter which formula you choose, Féria is clean, easy, and precise.

Specifications+

Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797613, 30731462
Model #
10069052
SKU
10267254
UPC
7124924650

Return Policy+

Retrieving the return policy from this seller

Please make your selection(s) above in order to see the returns information for this item.

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

You can easily return this item by mail.

From the Manufacturer +

Ratings & Reviews+

L'Oréal Paris Feria Very Platinum Hair Colour is rated 3.0 out of 5 by 1325.
Rated 5 out of 5 by from The Best I've Ever Used and that's saying a lot! I was born with blonde hair but it has gotten darker and darker since I turned 30 (I'm now 50) and now I'm getting gray/white on the top of my head and at my temples. I always have trouble with my hair turning red when I lighten with box lighteners. I used this on a whim with a lot of hesitation but so glad I did! It did lighten my hair a lot but it is a beautiful color, it didn't feel over processed like when I lighten with lightening powder from the beauty supply store, and it was so easy to use. Plus, surprisingly I found that it actually made my white temples more of a blonde color that blended in well with the rest after it was lightened. It did a better job than anything I've had done at a salon for $100 or more. If you have naturally dark hair this may not be the best choice for you but if you have always been blonde to dark blonde and are now dark blonde to light or even medium brown I highly recommend this product. I hope they never stop making it because if so I will be lost again!!!! Do you hear that L'oreal?
Date published: 2014-07-15
Rated 1 out of 5 by from The Smokey Pastel line should just be discontinued Let me start off by saying that the color that I started with is a very pale yellow/platinum blonde that hadn't been washed in about 3 days (my hair doesn't take dye unless it's fairly disgusting, lol). My hair isn't too thick, but it isn't thin, and slightly shorter than halfway down my back. I WOULD recommend Loreal and Feria to a friend, just... definitely NOT their smokey pastels. This is the THIRD time I've used two colors from the Feria Smokey Pastel line. Silly me for being stubborn and not believing other reviews (because I totally haven't been doing this for years or anything...), and my need to try things for myself. I had used both lavender and pink before, and BOTH times, the color took to the top half of my head during an all-over application, but not the bottom half...? I had previously used Feria Platinum Blonde lightening kit to lighten my hair to a bleached, almost white-blonde, so the fact that it didn't take allllll the way didn't bother me *too* much... Almost like an accidental ombre. This time I (mistakenly) thought, "Since I'm doing split hair color of lavender and pink, I'll be using the WHOLE box on only one half of my head! Surely the color will take now, right?!" Wrong. Uh-uh. For one, according to Feria, "pastel pink" translates to a sort of rose gold, or coral. CORAL! I dyed one half of my head CORAL. Rinsed. Dried. Coral as heck, didn't even take to the lengths. Should have expected that. Whatever... I proceeded to dye the other half with the smokey lavender and, lo and behold, that didn't take to the lengths either. Surprise! To rinse the lavender I just took a full shower, and, well... Now I have even less gross-coral than I had before. Now, the lavender color is actually lavender... ish. A very light, almost silvery lavender (which is why I like it), but it once again came out very blotchy, despite using an entire box on only half of my head. ...Needless to say, I think I learned my lesson this time. I have a show to attend on Saturday (it's now 12 AM Thursday). My hair is clean, horrible looking, and won't be dirty again until at least Saturday... which means that I can't even fix this unless I grab some Punky Colours, dilute it, and pray for the best. I paid about $22 for this for absolutely no reason or result and now how to spend even more to *attempt* to fix it. Don't waste your money, time, and effort -- and for gods sake PLEASE don't be stubborn like I was and ignore all of these awful reviews, because you're gonna regret it.
Date published: 2016-10-06
Rated 5 out of 5 by from Ooh Lah La Don't know what happened with everyone else...but this worked 1st time for me, better than my last 150.00 salon job!
Date published: 2013-03-30
Rated 5 out of 5 by from Beautiful Color!! Loreal Feria R57 I started using this about 8 months ago. I was so happy with the results but didn't expect all the compliments..an added bonus!! People are ALWAYS telling me they love my hair and hair color. The color stays rich and vibrant and doesn't dull between colors and doesn't damage your hair!
Date published: 2016-12-17
Rated 5 out of 5 by from Awsome I dyed my hair yesterday but this tone was called Dark Violet and is very very beautiful. My base was red and now is violet black. When i wash it i suppose to get clear [This review was collected as part of a promotion.]
Date published: 2017-02-03
Rated 5 out of 5 by from Feria "Extreme Platinum" This product not only delivers... It's made life so much easier and economical. If you color your hair any shade of blonde, and struggle with your "touch up" results not matching the way you'd like, this is the "fix-it". This truly is the strongest blonde product on the market. Although not by choice, I did eventually wind up going completely Platinum.
Date published: 2016-09-22
  • y_2017, m_10, d_21, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1325
  • loc_en_CA, sid_6000121498927, prod, sort_[SortEntry(order=HELPFULNESS, direction=DESCENDING), SortEntry(order=POSITIVE_FEEDBACK, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_walmartcanada

Q & A+

:

Phone:

Store details