Name: Ivory Bar Soap Original Scent (10 Bars)
Brand: Ivory
SKU: 10135076
Availability: OutOfStock
Rating: 4.2 (4301 reviews)

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Ivory Bar Soap Original Scent (10 Bars)

Ingredients

Scented<br><ul><li>Safe, pure clean trusted for generations</li><li>Dermatologist tested</li><li>Free of dyes & heavy perfumes</li><li>99.44% PURE it floats; Proudly made in the USA</li></ul>

Brand

Scent

Skin Type

Form

Bath Soap Type

Size

Is Travel Size

Features

Ivory Bar Soap is free of dyes and heavy perfumes and reflects over 140 years of experience creating gentle products the whole family can trust.

Age Group

Assembled Product Weight

Gender

Universal Product Code (UPC check)

Smell

Package

Feeling

Price

Formula

Ease Of Use

For Families

Softness

Wash

Value

Smoothness

Sensitive Skin

Quality

Reliability

Texture

Freshness

Light

Opening

Shower

Simplicity

Effectiveness

Body

Cleansing

The bar of soap has changed - the name IVORY is only on one side and it looks to be added to (not one whole mold of soap), there's a line, like a seam around the bar.

It's Changed

walmart.com

The plant-based new Ivory soap is a different experience than the old.  Being plant-based resonates with some part of the market, no doubt.  That said, the old tallow-based product was perfect for me.  I've used Ivory for over sixty years.  The new soap is not for me.  I suggest that you folks market both  formulas - an Ivory Classic as well as the new formula.  It worked for Coke!

I miss the old formula

ivory.com

Trash. They've reformulated. I used Ivory for YEARS. A few years ago I made the switch to unscented  liquid soap. Recently got sick of constantly refilling the pump bottle so just grabbed this 10 pack of Ivory. I knew something was off the moment I tore the paper off a bar... it REEKS like citronella. There is no citronella in the ingredients so I'm not sure how they made it stink so badly. "Original Scent", more like "Mosquito Repellant". The soap is incredibly drying, one use and my nails looked chalky, they were so dried out. I have eczema so I literally can't use this soap. Open bar went in the trash and donating the rest. Awful, awful, awful.

P%26G ruins ANOTHER perfect product.

Just opened my new package of original ivory bar soap. It's not original. It's smooth and shiny and smells different. And it doesn't float anymore. Been using ivory soap for decades. Why would you change something for no reason? If something is more than 99% pure and millions of people use it, leave it alone. Remember when Coca-Cola changed their recipe? We all know what happened with that.

If it ain't broke, don't fix it.

For two years now, I've been struggling to find my large bars of ivory soap? Today I googled and found that I did not learn the basic lesson that new Coke learned.
Somebody got a big promotion over this change and I'm sorry. Good luck. Tell us fellow Americans when you're changing the product and offer both.
   Good bye, not a good buy AI🧐

How dare u!

Does not lather like the original formula.  Smells different than the original formula.  You screwed up.  If the change was to cut costs, you could have increased the price.  If it was because it was a small percentage of sales, you should have advertised more.  Claiming that this product goes back generations is false; it's not the same stuff.  Bad move, and I will no longer buy it.

Ruined what was once good

Ivory has changed its 99 percent pure formula. It's not on the label any more however they are still  claiming that they have 140 years of trusted product. It's definitely not the same product that built that reputation. It always used to rinse clean. Now I can't get the soap film off my body. I don't trust it anymore therefore I won't be using it again. Back to pure glycerin for me

Ivory Soap

I have used this product my whole adult life and have loved it. Now it has changed and it marketed as the "original scent". The new bar is waxy, leaves a filmy finish and does NOT smell like the original. Silly, but it also does not float. The advertising is VERY misleading! Please bring back the actual original Ivory bar soap!

Not the Original!

I am 46 years old and I have been using Ivory pretty much all of my life. Why did you change the formula? Why did you do it without warning your loyal customers? This new formula made my skin break out in rashes. I have had to discontinue use because of this. Please bring back the old soap and call that “original”. This one needs to be names something else.

Please bring back the old formula!

I've been using Ivory soap for almost 50 years after being diagnosed with allergies to just about everything. It was the one product I could always count on — mild, clean, and safe for my sensitive skin. Over the years, most of my allergies have faded, and Ivory was a big part of that comfort.Recently, I bought a new pack and immediately noticed something different. After using it, my skin started itching nonstop, day and night, until it bled. Nothing else in my daily routine had changed, so I looked at the packaging and realized the formula now lists added ingredients and perfumes.I checked the Ivory website and saw several new versions — one original, one with aloe, and another with oat milk — but even the “Original” bar now says it's made with plant-based cleaners and “light perfume.” Whether it's this change or the removal of the ingredients that made it float, something in the new formula causes a painful allergic reaction for me.After half a century of loyalty, I'm sad to say I can no longer use Ivory soap.

After 50 Years, Ivory Isn't the Same

Great Product!

Ivory Bar Soap Original Scent package featuring a white rectangular bar embossed with 'IVORY'. The box contains 10 gentle bar soaps, each 3.17 oz, free of dyes and heavy perfumes, suitable for the whole family with bilingual English-French labeling.