John Frieda Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment

Go one shade deeper in one wash.

By John Frieda

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Description & Features+

Dare to go darker.
Get a surge of deep, rich hues with this weekly treatment. In just five minutes, Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment creates a darker, more lustrous brunette.
It also targets damaged areas for a more even, uniform colour.
For use on natural or colour-treated hair and for use on highlights and lowlights.


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
Shipping Product Height
1.50 IN
Shipping Product Length
6.80 IN
Shipping Product Weight
0.40 LB
Shipping Product Width
2.40 IN
John Frieda
Product Identifiers
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Return Policy+

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

John Frieda Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment is rated 4.3 out of 5 by 172.
Rated 5 out of 5 by from Amazing product! I bought this product to darken my caramel highlights that became washed out & too light after 5 weeks. Instead of going to the salon and spending 200+, this $9 bottle did the trick in 10 minutes! I would recommend this to anyone looking to darken their hair. I absolutely love my hair and even cancelled my appointment with at the hair salon. The only downside is the smell because it comes off a little strong in the beginning, but after a while I got used to it.
Date published: 2016-02-09
Rated 5 out of 5 by from AMAZING! I used this because I did not want to keep using harsh dye on my hair. I wanted to get rid of the brassy highlights I had and with two applications they are completely gone! I bought this with the shampoo and conditioner and my hair is so soft and shiny plus it brings out an amazing deeper brown. Absolutely love this product!
Date published: 2016-03-08
Rated 5 out of 5 by from This product line has solved my biggest hair color problem - brassiness between coloring. I have been looking for something to tone down my brassiness in between coloring. I was thinking I might have to resort to additional treatments (i.e. semi-permanent or a rinse in between permanent color). I wasn't even sure if that would work, plus a hassle for yet another process. Amazingly with this product line, I can now "cure" my brassiness ridiculously easily as I wash my hair! I'm thrilled! Plus the products are gentle on my hair. I've colored my hair for about 8 years now because of the gray that has infiltrated my warm medium brown hair. My hair gets brassy after about 2 weeks from coloring and continues to increase brassiness until my next color. Looks horrible. This product line completely fixes the problem because it contains tint. It also "covers" my gray roots too. I'm not sure if it's actually depositing color on the gray or if the overall "color refresh" camouflages the gray roots. All I know is I have FINALLY found the solution to my brassiness woes with the added benefit of diminishing the appearance of gray roots between coloring! I've been using for about a month now (I wash my hair approx 3 times a week), and this is my routine: (1) Brilliant Brunette Visibly Deeper Shampoo (2) Brilliant Brunette Color Deepening Treatment (3) Brilliant Brunette Visibly Deeper Conditioner
Date published: 2016-08-11
Rated 5 out of 5 by from Perfect toner I have been using this every 3-4 days on my hair as I wait for my next salon appt. I have highlighted blond hair and want to transition to a darker look for fall. I have about 1.5 in of root, which has some grey. I used this for 10 min in the shower, along with the brunette shampoo and conditioner and it adds dark tones to help blend my roots and hair. It tones the highlights down and enhances the lowlights. I do wish it lasted longer though. I love how it looks day 2 and 3. I may try to leave on longer or even add heat to see if that helps to hold the color. It didn't add any brass tones, which is always a problem for me. It leaves your hair very soft and conditioned after. It does not totally cover grey, but helps it blend in. I would highly recommend it.
Date published: 2016-10-19
Rated 5 out of 5 by from A Miracle in a Bottle I love love love this product so much! It has completely changed how I feel about my hair color it is unreal. I wanted to get away from bleaching my hair and using harsh chemical dyes on it. I wanted to go back to my natural hair color instead of bleach blonde, or fiery red. My hair had grown out and I had a considerable amount of root (approx. 6"), and bleached midshafts to ends (approx. 12"). I went to a salon, and in hindsight wasted a lot of money since I could have just used this if I had known sooner that it would blend my hair out so much better, and without the hassle of sitting in a chair making small talk for around four hours. This product is so quick and easy to use, and honestly, it works like a miracle. I NEVER write reviews for anything, but I decided I have to for this product just in case there is someone out there that was/is in my shoes. You don't have to use dye to love your hair, and you don't have to use a dye to blend in bleached hair. This stuff has made me love my hair again, and it's made it incredibly soft at the same time. I use this product once a week, and I let it sit on for around 30 mins (I know the bottle says around 5, but...I let it sit on for a lot longer, I don't know if it helps the color sit in more, or if it makes it conditioner more but its what works for me). I tend to concentrate on getting it the most on my ends and working it up. And in case you were curious, I do end up getting four treatments per bottle (So unless your hair is crazy long like mine, you'll probably get more). I also use this product along side their Brilliant Brunette Visibly Deeper shampoo and conditioner and I haven't noticed any unwanted fade in color. But I have noticed that my hair is softer, shinier, and smells amazing (Plus the color is wonderful. Have I mentioned how wonderful the color is? Cause it's really wonderful).
Date published: 2016-09-11
Rated 5 out of 5 by from Best product ever! I had blondish highlights added to my dark brown hair which wasn't good. The highlights were very brassy. My stylist added a toner which did little to help. I bought this John Frieda product and left it on 10 minutes and it made my color exactly what I wanted. Got rid of the brassiness and just made my hair super shiny and the color looked natural and beautiful. I cannot recommend this product enough!!
Date published: 2017-05-14
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