John Frieda Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment

Go one shade deeper in one wash.

By John Frieda

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Description & Features+

Dare to go darker.
Get a surge of deep, rich hues with this weekly treatment. In just five minutes, Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment creates a darker, more lustrous brunette.
It also targets damaged areas for a more even, uniform colour.
For use on natural or colour-treated hair and for use on highlights and lowlights.


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
Shipping Product Height
1.50 IN
Shipping Product Length
6.80 IN
Shipping Product Weight
0.40 LB
Shipping Product Width
2.40 IN
John Frieda
Product Identifiers
Walmart Item #
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Return Policy+

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

John Frieda Brilliant Brunette® Visibly Deeper™ Colour Deepening Treatment is rated 4.2 out of 5 by 156.
Rated 4 out of 5 by from Simple and Efficient Great quality product, fantastic colour boost. I used this product in conjunction with the shampoo and conditioner in the same line, all of which I received complimentary for testing purposes - and using the products together, I noticed a subtle and gradual deepening of my dark brown colour. I first used just the shampoo and conditioner for the first week, to see them work on their own, and then added the weekly treatment. What I was most impressed with is that I found that it made my greys less notacible. I also appreciated how silky, smooth and managable my hair felt after every use, without feeling like it was over conditioned and heavy. I LOVE that it can be used on natural or colour treated hair with no ill affects. I didn't find the scent offenssive, it is much less harsh smelling than colour-at-home-kits. #contest #MyJohnFried
Date published: 2016-04-29
Rated 5 out of 5 by from Enhanced with Quality The John Freida product preformed to all my expectations. It enriched the color plus conditioned the hair with body and shine.It had a pleasant scent and rinsed out easily, the hair was conditioned and tangle free.I would recommend this product to anyone who wants results and receives it.
Date published: 2017-06-13
Rated 5 out of 5 by from It's as easy as shampooing Fabulous product. It's as easy to use as shampoo. You use it right in the shower after you shampoo your hair. It covers the grey (although they don't claim it does so). You never have roots, as it gently fades away. Your hair feels wonderful and soft after you use it.
Date published: 2017-05-21
Rated 4 out of 5 by from Noticeable difference I received this as a sample and thought that it wouldn't do much of anything after just one application. However, I did notice that the brassy hue in my hair was toned down and it made my hair feel fresh and bouncy. Good for colour treated hair.
Date published: 2017-05-06
Rated 5 out of 5 by from awesome product I received a sample in the mail of this awesome product I notice a difference in my hair that I dyed from a light blonde to a light brunette after just one use my naturally curly dry frizzy hair looked more brilliant silky soft and more manageable I could not have received this treatment at a better time. my color was starting to fade I only used a bit of this product next time I'm going to use the rest of it hoping that it penetrates deeply into my roots and that I'm a full brunette again
Date published: 2017-04-10
Rated 4 out of 5 by from Deepens Color I was hesitant at first to try this. I was worried about deepening my color too drastically. I tried this product and left it on for 10 minutes and it made a big difference. It didn't turn my hair super dark, but it was noticeably darker and added nice dark tones. It works only to its fullest if you pair it with the Darkening Shampoo and if you consistently use it once or twice a week. ill continue to use as a hair dye alternative.
Date published: 2017-02-17
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