John Frieda Sheer Blonde® Go Blonder Lightening Shampoo

Visibly lightens for a shimmering sunlit blonde, and renews hair's healthy look and feel, 250mL.

By John Frieda

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Description & Features+

Get a lighter blonde that feels as good as it looks. Formulated with citrus and chamomile, Sheer Blonde® Go Blonder Lightening Shampoo renews blonde hair so you can go lighter without drying hair out. Ammonia and peroxide-free. For all shades of natural, colour-treated or highlighted blonde hair.


Available for Shipping to Canada Post
Shipping Product Height
7.00 IN
Shipping Product Length
3.00 IN
Shipping Product Weight
1.00 LB
Shipping Product Width
1.00 IN
John Frieda
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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

John Frieda Sheer Blonde® Go Blonder Lightening Shampoo is rated 4.5 out of 5 by 491.
Rated 4 out of 5 by from Hair dye I had dirty blonde hair before but I dyed it & im trying to go back blonde (it's a gross brassy Ginger color) & so far it's lighting up with this product
Date published: 2017-05-04
Rated 1 out of 5 by from I does not lighten my hair one bit. I've been using this product (both the shampoo and conditioner) for about a month and a half now, and it doesn't work at all. My hair actually feels a bit dry and rough. But I've heard the new formula doesn't work anyway. I wish I had known that before I bought it.
Date published: 2015-06-10
Rated 5 out of 5 by from Wow!! This stuff works GREAT!!! My hair is so soft today, and my highlights 100% look brighter!! I highly recommend this for highlighted hair. It very affordable too! I used it yesterday, and my hair is still nice and shiny today...hard water can stain your hair, so if you have highlights, or naturally light hair, you definitely want this in your shower!
Date published: 2017-08-15
Rated 5 out of 5 by from Lightened Up My Too Dark At-Home Color Mistake! Where do I begin with my love for this shampoo (and the accompanying conditioner?) My natural color is a very dark ash blonde. For years I'd been making it lighter by coloring it a light champagne blonde. Well, I wanted to go a bit darker for the winter months, but the brand I use didn't have the dark blonde I had in mind. I used another brand and my hair had been lightened so much it soaked up the dye molecules and turned this nasty, very ashy, almost silver (with hints of green--yuck) brown color. A week after the disaster, I bought a dye molecule reducing kit which initially made my hair almost as blonde as before, but because I hadn't completely rinsed them all away (despite rinsing and shampooing for a half hour) it gradually turned a bit darker...not as dark as when I first dyed it, but a very dark, mousy, ash blonde that took on the greenish cast again. I tried clarifying shampoo, chelating shampoo, hot oil treatments, lemon juice mixed with conditioner, ketchup--you name it--to help it fade. Nothing was making much of a difference--very minimal results at best. I also still had a trace of a lingering sulfur smell still stuck in my hair a month after using the hair dye removal kit. I've used John Frieda Sheer Blonde shampoo and conditioner for years. I knew about the newer Go Blonder products and decided to give the shampoo and conditioner a try. After just two uses so far, I can see the difference in my hair! It looks lighter overall, I have some beautiful highlights coming through, and the green cast appears to be just about gone! But even more amazing, my roots are a lot less noticeable. I had about a half-inch of new hair growth since the initial bad dye job, and they have nearly disappeared, which makes me really curious to see what this shampoo and conditioner are doing to do to my natural color as it continues to grow in. I may never go back to hair dye again depending on the results. And the lingering sulfur smell from the hair dye remover kit? This product finally removed that from my hair! Amazing. As far as the reviewers who say this product made their scalp itch, keep in mind it contains chamomile, and you may be allergic to it. It does strip/dry out the hair, but I find the companion conditioner to be very moisturizing and I wash my hair every other day to give my scalp a chance to replenish its oils. I love all of the John Frieda products, but this one is by far my favorite.
Date published: 2013-01-21
Rated 5 out of 5 by from Love this product!! Didn't think that this product would work on my naturally black looking hair, but it lightened it to a dark-ish chocolate brown.
Date published: 2017-07-13
Rated 5 out of 5 by from blow off the winter dreariness During the summer my hair stays light blonde from the sun but the winter is a different story. Sheer Blonde so gently, but effectively lightens my hair it looks like we are skipping the wintertime blahs. It's such a great shampoo and good on my hair I use it year round. How do they do that? Brightens your hair but leaves it soft, not bleached! [This review was collected as part of a promotion.]
Date published: 2012-01-25
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