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L'Oréal Healthy Look Sublime Mousse 70 Pure Dark Blonde

POSITIONINGpermanent conditioning haircolour that provides beautiful, natural colour without the drips. BENEFITS<div><ul><li>Permanent conditionning haircolour</li><li>As easy to apply as shampoo</li><li>Perfect grey coverage</li><li>Healthy-looking, natural &amp; shiny colour</li></ul></div>FORMULASublime Mousse's unique diffuser pump dispenses a pristine white and fluffy foam that doesn’t drip. The ultra-light texture of Sublime Mousse respects hair fibre while penetrating the hair cortex to softly deposit colour. Hair is gently wrapped in colour for a gorgeous mirror-reflect and natural tones that are true to life.

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Clearout Deal

Base Color

I wanted to try a foam type haircolor. I decided to give Loreal a try. I am very pleased with the outcome. Color is beautiful, I used pure darkest brown. Very little smell, easy directions and working with foam is so convenient. I will be using this product on a regular basis.

Color is like my natural color, covers grays.

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Lover this product! My hair gets raves when least expected and the color doesn't fade quickly though I work outside daily.
My natural color was black but with time and age it's become too dark for my skin-tone and after going thru many other shades from all the "Blacks" to the "bronze-golds", this color fit perfectly at the right time in Life - a win win!
PLEASE DON'T DISCONTINUE IT!!!

Sublime Mousse is just that, sublime. The ease with which I was able to colour my hair has made this a pleasure, not a chore.

I first saw this colour and thought that this could be fun. It was more than fun. Not only is the colour unsurpassed, it is easy and the whoosh of the pump is kind of funny. Gray hair is completely covered, no missed hair.

Love this new product. Well done, L'Oreal!!!!

Best "At-Home" Color Ever Created

After years of getting my hair professionally colored, money was tight. I never dyed my own hair, so I decided to get the Mousse because it looked so simple to apply....and it was! I am a natural blonde but I wanted to go red for a long time! It covered it perfectly with a beautiful auburn hue. The application process was a snap (if you can shampoo your hair then you can use this product) and it wasn't messy at all. No offensive odor and total color coverage! Inexpensive! Two thumbs up!

amazing! perfect for novice home coloring

I was intrigued by the idea of using foam to color my hair. I was skeptical at first, but was very pleased with the resuls! It covered my grays completely and was a beautiful shade of blonde. Also, the length of time to leave it on, was surprising. Little or no smell that blonde shades usually have. -- Great product and I have recommended it to many of my friends!

Love the ease of application

My hair always pulls very dark, so I thought I'd "outsmart" the hair color and choose a lighter than desired shade, i.e.: "light brown." Worked beautifully, very glossy color, not ashy at all, but did pull a bit red. Not as messy as other colors by a long shot. This was easy to use and smelled nice. Good coverage, which I was worried about since one massages this in instead of parting hair, etc. Usually when I find the "perfect" color, it gets discontinued. Please keep this shade, Loreal!

A bit reddish but good color.

I tried this color matching it to my roots. I have been getting blond weaves for years. I tried this color in order to save money. It's not a bad color, but not what I wanted. It is at least 2 shades darker than the box showed. My husband really does not like it. I'm in the process of trying to find a way to lighten it and get a closer match to my natural color.

Much darker than the box shows

I was excited to find a hair color that was easy to apply and this product fits that bill..I am a very light blonde and chose the lightest color offered..Was really disappointed at the result. Instead of a golden blonde that was shown on the box my color was very ashy and dull..Was really surprized..I will not be using this particular L'Oreal product again.

Hated the Shade, easy application

I purchased this last night. I use just a plain Medium Brown that I normally purchase at the supply store, however they were closed so I tried this. Big mistake. Very easy to use, didn't smell bad, hair felt great and conditioned, not normally dry and coarse as with the usual color. However, it did not cover the roots well and it was much lighter than a normal Medium Brown. . (I have used Feria and Preference on occasion). I can't wait for a few more days to get more color and correct this.

Don't Waste Your Money

I have used LOreal color for over 30 years with great results. I have med dark ash brown hair, which is hard to get with no red overtones. The best product ever was Natural Match, which of course they stopped making.
Preference was next best, with true color. I tried this becasue it was supposed to be easy--no, it was terribly messy and stained my skin.
And my med brown came out jet black with horrible PURPLE tones in the sunlight. Purple hair is NOT what I was going for. HORRIBLE!

Worst L'Oreal product EVER!