L'Oréal Paris Preference Mousse Absolue Reusable Permanent Haircolour, 1031 Very Light Golden Blonde

Preference Mousse Absolue

By L'Oreal Paris

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Description & Features+

The 1st automatic hair colour!

L’Oréal Paris invents a revolutionary mousse haircolour. With one push, our rich mousse diffuses, automatically blending your colour for easy application. Rich and precise foam allows clean application, with no drip. As easy to apply as shampoo, with diffuser to target roots.


• Reusable Permanent Haircolour
• Freshly-infused, multi-tonal colour
• Radiant shine, 8 weeks of brilliance
• High Shine Conditioner
• Perfect Grey Coverage
• Permanent
• Multi-Application
• Absolue Ease
• Ready-to-use system
• Rich and easy foam
• Allows clean application, with no drip. As easy to apply as shampoo, with a diffuser to target roots.
• Absolue wear
• UV filter and Vitamin E
• Use our exclusive High Shine Conditioner week after week


L'Oreal Paris
Product Identifiers
Walmart Item #
30076155, 30820637

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You can return this item within 90 days from the day you receive your online order.

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From the Manufacturer +

Ratings & Reviews+

L'Oréal Paris Preference Mousse Absolue Reusable Permanent Haircolour, 1031 Very Light Golden Blonde is rated 1.8 out of 5 by 477.
Rated 1 out of 5 by from This was strangest color I've ever used! Junk! Way more than I usually pay but looked so pretty on box. I used it & not only did it stink coming out of canister, it gummed up my hair! I had to wash 4 times & condition 3 times to get it out! Like grease in a cold sink, it just wouldn't rinse. The color didn't even stay! Super disappointed.
Date published: 2016-10-23
Rated 1 out of 5 by from Should take off the shelves I have used L'Oreal color for years and love all the Preference items. I've used this twice and it does NOT even cover my hair that is not gray. It actually doesn't do anything at all. I would never buy it again.
Date published: 2016-10-19
Rated 5 out of 5 by from Best ever! I have been using this product since it came out a few years ago. I have waist length hair so I have to use a good product that won't damage it. Too much time and money to go to a salon with hair this long. I love this product! My hair is in better condition after I use it that before. It is soft and shiny. I get comments from strangers all the time. Sitting in a Dr's office last year and an elderly woman said my hair was 'stunning' as asked if she could touch it. That was a first! I have followed the directions and have not had any problems. You HAVE to saturate your gray roots girls or it won't cover. It's a mouse, not a liquid. I also leave it on an extra 10 minutes. I was hesitant at first to do this as I didn't want damage, but found this worked best. I have hardly any come out in the rinse because it absorbed into my hair. Amazing stuff! I use between 2 to 3 boxes of 530 due to my long hair. See it on clearance now, is it being discontinued? Please say no!!
Date published: 2016-10-10
Rated 2 out of 5 by from I'll pass! I have short hair, or so I thought..I've attached a photo... Anyway, I personally expect to be able to thoroughly cover my hair in color, which I did the first time around, but just went to use my "second application" and it barely covered my roots. So needless to say, my hair is going to look awful tomorrow at work. I'll have to do the whole process again and spend more than I bargained for. It's not worth it. IF someone purchases this, I'd recommend it only be for touch up purposes. Otherwise, it's a waste. It's a great idea to be able to reuse hair dye...it's a waste when there's too much of the one time use kinds, but for this, they need to consider upping the size of the canister at least 30%.
Date published: 2016-10-04
Rated 1 out of 5 by from poor color it is not a black color (100) it´s a dark brown.... bad idea this product.................
Date published: 2016-09-26
Rated 1 out of 5 by from Mouse Absolue Bought this, thinking it is a great product - but this is the worst. The color did not take at all and the greys remained like they originally were ....urgh!!
Date published: 2016-09-23
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