L'Oréal Paris Superior Préférence

L'Oréal Superior Préférence

By L'Oreal Paris

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$12.47

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Standard 1-2 days FREE over $50
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Description & Features+

The Gold Standard in haircolour.
Experience Superior Preference premium colour
performance: long-lasting colour for up to 8 beautiful weeks, brilliant shine and 100% grey coverage. Permanent colour.

BENEFITS

  • Long-lasting, shiny colour.
  • 8 weeks fade-defying colour.
  • 6 weekly treatments of colour protective conditioner.

FORMULA

  • Optimized System for long-lasting colour and shine.
  • Patented Crystal-Shine Fade-Resistant Colourant.
  • Oleo Shine Sérum Conditionner

Various shades.

  • Permanent Haircolor

BENEFITS

  • Long-lasting, shiny colour.
  • 8 weeks fade-defying colour.
  • 6 weekly treatments of colour protective conditioner.

FORMULA

  • Optimized System for long-lasting colour and shine.
  • Patented Crystal-Shine Fade-Resistant Colourant.
  • Oleo Shine Sérum Conditionner

Various shades.

Specifications+

Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797460, 212265
Model #
10030107
SKU
10061661
UPC
6533805474
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
31038514
Model #
K1885800
SKU
6000190801809
UPC
7124929724
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797473, 212279
Model #
10030110
SKU
10031245
UPC
6533805476
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797509, 212506
Model #
10030143
SKU
10176201
UPC
6533805508
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797542, 30417108
Model #
10062012
SKU
10249102
UPC
7124923759
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30294477, 30797536
Model #
10054960
SKU
10176801
UPC
7124921877
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797466, 212378
Model #
10030125
SKU
10176076
UPC
6533805490
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797488, 212441
Model #
10030134
SKU
10177705
UPC
6533805499
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797477, 212413
Model #
10030130
SKU
10177536
UPC
6533805495
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797496, 212314
Model #
10030115
SKU
10176190
UPC
6533805480
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797458, 212357
Model #
10030122
SKU
10176172
UPC
6533805487
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797462, 212272
Model #
10030109
SKU
10032899
UPC
6533805475
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797528, 30567193
Model #
10064610
SKU
10201938
UPC
7124924098
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212463, 30797445
Model #
10030137
SKU
10176984
UPC
6533805502
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797443, 212321
Model #
10030117
SKU
10148729
UPC
6533805482
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212385, 30797468
Model #
10030126
SKU
10176095
UPC
6533805491
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797464, 212371
Model #
10030124
SKU
10177232
UPC
6533805489
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
273103, 30797534
Model #
10032117
SKU
10177578
UPC
7124915825
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212392, 30797475
Model #
10030128
SKU
10176193
UPC
6533805493
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797485, 212293
Model #
10030113
SKU
10177088
UPC
6533805478
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212335, 30797452
Model #
10030119
SKU
10175407
UPC
6533805484
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797501, 212485
Model #
10030139
SKU
10177234
UPC
6533805504
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797447, 212470
Model #
10030138
SKU
10177218
UPC
6533805503
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797479, 212286
Model #
10030111
SKU
10031363
UPC
6533805477
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797492, 212456
Model #
10030136
SKU
10175818
UPC
6533805501
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797471, 212399
Model #
10030127
SKU
10175791
UPC
6533805492
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212307, 30797498
Model #
10030116
SKU
10177543
UPC
6533805481
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797525, 30731464
Model #
10069686
SKU
10266803
UPC
7124924100
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797454, 212342
Model #
10030120
SKU
10177323
UPC
6533805485
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212478, 30797503
Model #
10030140
SKU
10176235
UPC
6533805505
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797532, 273096
Model #
10032116
SKU
10175969
UPC
7124915826
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212350, 30797456
Model #
10030121
SKU
10177048
UPC
6533805486
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797520, 212562
Model #
10030152
SKU
10177068
UPC
6533805517
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212300, 30797494
Model #
10030114
SKU
10177651
UPC
6533805479
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797481, 212420
Model #
10030131
SKU
10176159
UPC
6533805496
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30859306
Model #
K1687800
SKU
6000187152385
UPC
7124927676
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
212328, 30797450
Model #
10030118
SKU
10176704
UPC
6533805483
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797523, 30567195
Model #
10064612
SKU
10201177
UPC
7124924642
Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30797490, 212449
Model #
10030135
SKU
10176757
UPC
6533805500

Store Availability+

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Return Policy+

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Please make your selection(s) above in order to see the returns information for this item.

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

You can easily return this item by mail.

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

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  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

You can easily return this item by mail.

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

From the Manufacturer +

Ratings & Reviews+

L'Oréal Paris Superior Préférence is rated 4.8 out of 5 by 60.
Rated 5 out of 5 by from Best "drugstore" type hair colour! I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!
Date published: 2016-11-05
Rated 2 out of 5 by from Too Much Perfume! Color was great, hair felt great after but the smell . . . . . . over whelming! If you have asthma or allergies this will not work. The smell lingers in the hair. I washed every day for a week and could still smell it no matter what I used.
Date published: 2015-10-04
Rated 5 out of 5 by from Excellent colour After giving up on my bleached hair I cut all the bleached hair off and started over with my virgin hair but old habits came back and I stupidly bleached it after growing it out but I looked so weird with the blonde hair I regretted what I had done and tried shade 15 medium ash brown to get as close to my natural colour and it's pretty close I am impressed, I'm more of a dark ash brown but this was true to its name it was a medium ash brown and it left my hair soft I did have to redo it a week later due to if fading to orange/brown from putting it over bleached hair and the colour has stayed true since, it's very good and has stayed cool toned I hate it when hair colour comes out with warm tones when it's not supposed to and this will not do that.
Date published: 2017-04-05
Rated 5 out of 5 by from Stunning, Vibrant Colour & Full Grey Coverage I inadvertently chose the wrong colour and thought YIKES I can't colour my hair Vibrant Violet. But I actually wanted a change so I took a chance and went for it. My hair is dark brown and the colour cane out exactly what I was thinking of having done at a salon. However, the quote was exorbitant and I said noooooo wayyyyy!! Predicated on the excellent reviews I chose L'Oréal Paris Superior Préférence. I have loved all of the other L'Oréal hair colours so I gave this one a go. My hair turned out with my grey roots totally covered (without turning an odd shade) and the Violet made stunning highlights. If my hair was not so dark I'm sure I would have had total Violet coverage. But the colour is so stunning I would not have minded. My Sister said to me, "Oh sure, I thought you weren't going to go to a salon." She was shocked when I told her that I did it myself with L'Oréal Paris Superior Préférence. My hair was soft, coloured beautifully and I will be using this product henceforth.
Date published: 2017-04-04
Rated 5 out of 5 by from Great product Satisfaction always
Date published: 2017-03-21
Rated 5 out of 5 by from Long lasting brilliant hair color This is the only brand i have used for over 10 years, and it's an excellent product.
Date published: 2017-03-15
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