L'Oreal Excellence Crème Pro-Keratine B1

L'Oreal Excellence Crème Pro-Keratine B1

By L'Oreal Paris

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Description & Features+


100% complete grey coverage. Exclusive Triple Protection: protects hair before, during and after colouring. First-ever colour comb applicator for easier application and improved grey coverage. Rich, all-over colour. 


  • 100% grey coverage
  • Protective pre-colour serum
  • Conditioning colour creme for extra protection
  • Multi-dose after-colour conditioner to treate and protect hair


  • After-colour conditioner with repairing Ceramide.
  • Exclusive Triple Protection System.
  • Conditioning colour creme with Ionene-G for the best in conditioning.



Available for Shipping to Canada Post
L'Oreal Paris
Product Identifiers
Walmart Item #

From the Manufacturer +

Ratings & Reviews+

L'Oreal Excellence Crème Pro-Keratine B1 is rated 3.7 out of 5 by 559.
Rated 5 out of 5 by from BRING BACK 8BB (BEIGE BLOND) This review and rating is for the color which is not produced any more. I've been using Excellence Creme 8BB (Beige Blond) for many years and it became me. Hair is one of the most important assets of a woman. I have good full hair and this color made it more - it made it beautiful, it made me comfortable with my color. I was complimented on it, I was asked about it. It has been me for my family, for my friends. But no more! Today I used up the last pack of this color6 which bought from all over the country after it was discontinued. After reading the reviews on the new blonde shades I am very discouraged. I do not want to change! BRING IT BACK, PLEASE. As a call for women who understand my attachment to the favorite color and especially to 8BB please write and show your support! Thank you for reading.
Date published: 2017-07-18
Rated 5 out of 5 by from Easy to use and no drips! I've been using this for three years and love it. No drips all over, color is true and it's easy to apply and wash out. No residue left on the scalp either. I also love the new tube of protection for hair ends to keep them from becoming darker. This color looks darker on my hair than the box, so be sure and test strip. My hair is naturally dark brown at this point with about 50% white. It still covers evenly. Washing 2-3 times a week with L'Oreal product keeps the fade away. I color every 5-6 weeks, roots 20 min, all over 10. My white is stubborn. I'm 55 and my hair is fine and I am Northern European white. Hope this helps someone.
Date published: 2017-01-28
Rated 5 out of 5 by from Amazing! I've been using this product since high school and have no motivation labs to ever stop! My hair feels so healthy and rich after coloring. I get so many compliments and everyone wants to know who does my hair and I always tell them "L'Oréal does!" I use Excellence blonde supreme extra light natural ash blonde (01)
Date published: 2016-11-04
Rated 5 out of 5 by from Love, love, love this product! I usually go to a salon to get my hair colored but when you can't afford to do that, you try other things. And boy am I glad I did! I bought the L'oreal Excellence Cream in Dark Ash Brown. I have very dark brown hair with a LOT of grey. My stylist has told me before that my greys are very difficult to cover. I had so much growth at my roots that I was concerned that a box color wouldn't work. But for the price, I figured why not try. I'm so glad I did! It was very easy to apply, very low odor and the results are fabulous!! The 3rd step, which is a tube of deep conditioning is enough for 3 shampoos for me. (my hair is to my shoulder blades). My hair is silky, shiny and the color is gorgeous. It covered my greys with ease and gave me a hint of natural auburn undertones. I don't know if I'll ever go back to a salon again!! So glad I tried this product.
Date published: 2017-10-12
Rated 5 out of 5 by from Excellent product I have been using Excellence cream for several years and find that it not only covers the gray, but it also gives my hair a soft texture and tons of shine. I have my hair colored professionally once every 2-3 months and partial highlights added in between coloring. Then when the gray starts to peak through, it do a root only touch up with Excellence. I first use the pre-treatment creme to cover some of the highlights from root to tip by applying the creme to my finger and pulling it through very small sections of hair. Then to apply color, part your hair in narrow sections one at a time and use the tip of the color solution bottle to drizzle each section at the roots only. I also apply to the edge of where my hair grows around the neck and face. Then leave on AT LEAST 30 minutes. Your initial results will be darker than you think, but wash your hair with shampoo instead of just rinsing like the instructions recommend. Always apply conditioner afterward and rinse. The color lightens the next time you shower and shampoo. I suggest buying a color one shade lighter than the color you want. The best thing about Excellence is that it doesn't run or drip like many other formulas.
Date published: 2017-08-26
Rated 2 out of 5 by from Problem with directions I thought that you should know that the number you asigned to your products are different than the one in the directions. I'm this could be a problem to people new to coloring their hair. Example the product numbers the Developer Bottle as 1 and the instructions numbers the bottle as 2. The biggest corncern would be if people mixed up the color creme and conditioner. Hopefully this hasn't been a problem for anyone. By the way, my hair turned out nicely. My package Barcode 0 71249 21060 4
Date published: 2017-02-19
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