L'Oreal Feria #73 Dark Golden Blond

L'Oreal Feria #73 Dark Golden Blond


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Description & Features+


Mult-faceted, shimmering colour. Prismatic colour with 3x highlights. Only hair colour with shade specific after-colour conditioner. Permanent colour. 


  • Gentle, deep conditioning permanent haircolour gel.
  • Non-drip prismatic colourant, enough for long hair.
  • Aromatic scent for a soothing sensation.
  • Mega-dose of anti-brass shimmer enhancing conditioner – shade specific.


  • New Pro Shimmer System.
  • Permanent Shimmering Colour Gel


Available for Shipping to Grab & Go Locker
Available for Shipping to Canada Post
L'Oreal Paris
Product Identifiers
Walmart Item #
233445, 30797590

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From the Manufacturer +

Ratings & Reviews+

L'Oreal Feria #73 Dark Golden Blond is rated 3.0 out of 5 by 1090.
Rated 5 out of 5 by from Beautiful Color!! Loreal Feria R57 I started using this about 8 months ago. I was so happy with the results but didn't expect all the compliments..an added bonus!! People are ALWAYS telling me they love my hair and hair color. The color stays rich and vibrant and doesn't dull between colors and doesn't damage your hair!
Date published: 2016-12-17
Rated 1 out of 5 by from The Smokey Pastel line should just be discontinued Let me start off by saying that the color that I started with is a very pale yellow/platinum blonde that hadn't been washed in about 3 days (my hair doesn't take dye unless it's fairly disgusting, lol). My hair isn't too thick, but it isn't thin, and slightly shorter than halfway down my back. I WOULD recommend Loreal and Feria to a friend, just... definitely NOT their smokey pastels. This is the THIRD time I've used two colors from the Feria Smokey Pastel line. Silly me for being stubborn and not believing other reviews (because I totally haven't been doing this for years or anything...), and my need to try things for myself. I had used both lavender and pink before, and BOTH times, the color took to the top half of my head during an all-over application, but not the bottom half...? I had previously used Feria Platinum Blonde lightening kit to lighten my hair to a bleached, almost white-blonde, so the fact that it didn't take allllll the way didn't bother me *too* much... Almost like an accidental ombre. This time I (mistakenly) thought, "Since I'm doing split hair color of lavender and pink, I'll be using the WHOLE box on only one half of my head! Surely the color will take now, right?!" Wrong. Uh-uh. For one, according to Feria, "pastel pink" translates to a sort of rose gold, or coral. CORAL! I dyed one half of my head CORAL. Rinsed. Dried. Coral as heck, didn't even take to the lengths. Should have expected that. Whatever... I proceeded to dye the other half with the smokey lavender and, lo and behold, that didn't take to the lengths either. Surprise! To rinse the lavender I just took a full shower, and, well... Now I have even less gross-coral than I had before. Now, the lavender color is actually lavender... ish. A very light, almost silvery lavender (which is why I like it), but it once again came out very blotchy, despite using an entire box on only half of my head. ...Needless to say, I think I learned my lesson this time. I have a show to attend on Saturday (it's now 12 AM Thursday). My hair is clean, horrible looking, and won't be dirty again until at least Saturday... which means that I can't even fix this unless I grab some Punky Colours, dilute it, and pray for the best. I paid about $22 for this for absolutely no reason or result and now how to spend even more to *attempt* to fix it. Don't waste your money, time, and effort -- and for gods sake PLEASE don't be stubborn like I was and ignore all of these awful reviews, because you're gonna regret it.
Date published: 2016-10-06
Rated 1 out of 5 by from Was looking forward I bought the smokey lavender i have light blond hair so i thought it would take dark in my hair and its barely noticeable i did the bottom half and no one notice so i am disappointed i was so excited to do this
Date published: 2016-09-26
Rated 5 out of 5 by from Awsome I dyed my hair yesterday but this tone was called Dark Violet and is very very beautiful. My base was red and now is violet black. When i wash it i suppose to get clear [This review was collected as part of a promotion.]
Date published: 2017-02-03
Rated 5 out of 5 by from I get complements EVERY day!! I have been using Feria Power Red R57 for a year and a half. Every time I go out someone has a comment on how much they love my hair color. I love Feria because the color lasts and lasts and for reds, that is phenominal. They usually fade in two weeks and I can go 6 weeks between coloring and could go longer if it weren't for my white roots showing. That's right, my natural hair is white. I am 72 years old and this hair color makes me look at least 10 years younger. It makes me feel good about my appearance and that feeling shows in my demeanor. I believe the true color comes through on my hair because it is not covering color, it has a color free palate to enable the vibrance of the color to emerge. It may behoove you to advertise these beautiful, bold colors for older women who want to be bold as well.
Date published: 2016-12-08
Rated 5 out of 5 by from colors to the truest blonde I have been using Feria color pure diamond for almost 15 years and don't think I could exist without having this perfect color. I love the color it gives me. I have always been blonde but Feria truly gives excellent shimmering highlights that has a very natural look. You can't get a color as good as Feria very light natural blonde. Did I mention that the color lasts months. I only have to color my hair 3-4 times a year. Amazing product, PLEASE do not ever take this color from me!
Date published: 2016-11-29
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