L'Oreal Paris Féria Power Violet Permanent Hair Colour

Bold Shades

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$10.92

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Description & Features+

• Multi-Faceted Shimmering Colour
• 3X Highlights
• Gel Formula
• Stylish
• On-Trend
• Bold Shades

Specifications+

Available for Shipping to Grab & Go Locker
Yes
Available for Shipping to Canada Post
Yes
Brand
L'Oreal Paris
Product Identifiers
Walmart Item #
30487020
SKU
6000195496346
UPC
7124931723

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Easy Returns+

If you buy something online but it's not everything you dreamed it to be, no worries! We're here for you.

 

 > Return Policy

You can return this item within 90 days from the day you receive your online order.

There are two easy ways to return this item:

  • Return this item to a Walmart store
  • Return this item by mail

From the Manufacturer +

Ratings & Reviews+

L'Oreal Paris Féria Power Violet Permanent Hair Colour is rated 3.0 out of 5 by 1123.
Rated 5 out of 5 by from Let's set the record straight Okay so there are def. A lot of reviews on this dye that are NOT valid. First off, this dye specifically states on the box "will not work on heavily highlighted or processed hair". So for anyone saying their hair was light it will not take in one job. It will take 2 or 3 different dye attempts within spans of eachother. Secondly, this dye does have several different things to mix, but dear god stop complaining. That's how good dyes work. If you go to a salon they mix a lot of things as well. Also, the watery consistency is necessary for such a highly pigmented dye. Lastly, if you you leave this more than 25 minutes what so ever it will be darker. No if ands or buts. This dye is a good dye if used correctly. I had silver hair and with two applicatons two weeks apart I got the exact color on the box. So please ignore the user errors and give it a try ;)
Date published: 2016-08-21
Rated 5 out of 5 by from Beautiful Color!! Loreal Feria R57 I started using this about 8 months ago. I was so happy with the results but didn't expect all the compliments..an added bonus!! People are ALWAYS telling me they love my hair and hair color. The color stays rich and vibrant and doesn't dull between colors and doesn't damage your hair!
Date published: 2016-12-17
Rated 1 out of 5 by from The Smokey Pastel line should just be discontinued Let me start off by saying that the color that I started with is a very pale yellow/platinum blonde that hadn't been washed in about 3 days (my hair doesn't take dye unless it's fairly disgusting, lol). My hair isn't too thick, but it isn't thin, and slightly shorter than halfway down my back. I WOULD recommend Loreal and Feria to a friend, just... definitely NOT their smokey pastels. This is the THIRD time I've used two colors from the Feria Smokey Pastel line. Silly me for being stubborn and not believing other reviews (because I totally haven't been doing this for years or anything...), and my need to try things for myself. I had used both lavender and pink before, and BOTH times, the color took to the top half of my head during an all-over application, but not the bottom half...? I had previously used Feria Platinum Blonde lightening kit to lighten my hair to a bleached, almost white-blonde, so the fact that it didn't take allllll the way didn't bother me *too* much... Almost like an accidental ombre. This time I (mistakenly) thought, "Since I'm doing split hair color of lavender and pink, I'll be using the WHOLE box on only one half of my head! Surely the color will take now, right?!" Wrong. Uh-uh. For one, according to Feria, "pastel pink" translates to a sort of rose gold, or coral. CORAL! I dyed one half of my head CORAL. Rinsed. Dried. Coral as heck, didn't even take to the lengths. Should have expected that. Whatever... I proceeded to dye the other half with the smokey lavender and, lo and behold, that didn't take to the lengths either. Surprise! To rinse the lavender I just took a full shower, and, well... Now I have even less gross-coral than I had before. Now, the lavender color is actually lavender... ish. A very light, almost silvery lavender (which is why I like it), but it once again came out very blotchy, despite using an entire box on only half of my head. ...Needless to say, I think I learned my lesson this time. I have a show to attend on Saturday (it's now 12 AM Thursday). My hair is clean, horrible looking, and won't be dirty again until at least Saturday... which means that I can't even fix this unless I grab some Punky Colours, dilute it, and pray for the best. I paid about $22 for this for absolutely no reason or result and now how to spend even more to *attempt* to fix it. Don't waste your money, time, and effort -- and for gods sake PLEASE don't be stubborn like I was and ignore all of these awful reviews, because you're gonna regret it.
Date published: 2016-10-06
Rated 1 out of 5 by from Was looking forward I bought the smokey lavender i have light blond hair so i thought it would take dark in my hair and its barely noticeable i did the bottom half and no one notice so i am disappointed i was so excited to do this
Date published: 2016-09-26
Rated 5 out of 5 by from Feria "Extreme Platinum" This product not only delivers... It's made life so much easier and economical. If you color your hair any shade of blonde, and struggle with your "touch up" results not matching the way you'd like, this is the "fix-it". This truly is the strongest blonde product on the market. Although not by choice, I did eventually wind up going completely Platinum.
Date published: 2016-09-22
Rated 5 out of 5 by from colors to the truest blonde I have been using Feria color pure diamond for almost 15 years and don't think I could exist without having this perfect color. I love the color it gives me. I have always been blonde but Feria truly gives excellent shimmering highlights that has a very natural look. You can't get a color as good as Feria very light natural blonde. Did I mention that the color lasts months. I only have to color my hair 3-4 times a year. Amazing product, PLEASE do not ever take this color from me!
Date published: 2016-11-29
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