Nexxus® Color Assure Sulfate Free System Vibrancy Retention Shampoo

400 mL, Weightless Oil Infused System


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Description & Features+

This rich, sulfate-free formula provides a luxurious lather that gently cleanses and nourishes hair for long lasting colour vibrancy.


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You can return this item within 90 days from the day you receive your online order.

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Ratings & Reviews+

Nexxus® Color Assure Sulfate Free System Vibrancy Retention Shampoo is rated 3.9 out of 5 by 1770.
Rated 1 out of 5 by from Radiant Color Care shampoo did the product change Have been using this shampoo for several years - last week the same exact product is now in a pink bottle, and when I used it my hair felt dirty, like I had only washed it in conditioner. Was there a mix-up at their factory or has the formula for Color Assure Shampoo changes?
Date published: 2014-01-13
Rated 1 out of 5 by from Assure Shampoo and Ensure Conditioner I have been using both the Assure Shampoo and Ensure conditioner for years. You must have changed the formula with the new packaging and it is aweful. I am very dissappointed and will no longer be using this product. Very dissappointed
Date published: 2010-02-19
Rated 1 out of 5 by from New formula feels dirty Yikes, was there a mix-up in production? The new formula in the pink bottle makes my hair feel dirty at the roots. I love the old shampoo. Please bring it back :(
Date published: 2014-02-22
Rated 1 out of 5 by from New formulation is TERRIBLE! HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new sulfate free version). I bought the 1L of the old packaging it but quickly wondered if there had been some mixup at the factory and whether I had somehow bought conditioner packaged in a shampoo bottle. The color was different, and there was no lather whatsoever. I added what little of my old bottle I had left on top, and then rinsed and rinsed and still ended up with some crusty spots on the underside of my hair where apparently I didn't get it all. Then it dawned on me that this must be the sulfate free version in the old bottle. I am not new to sulfate free shampoos and realize that they do not lather like normal shampoo, but this was so much worse than ANY sulfate-free I have used in the past. It is an adjustment to get used to not having lather, but at least the ones I have used in the past left my hair feeling somewhat clean at the same time, unlike this one. I don't know what I was thinking but I went out and bought yet another bottle of the only kind that now seemed to be on the shelves (sulfate-free) STILL thinking there may have been some mixup in the one before. To use the word "disappointment" would be a huge understatement. At first I thought maybe this one would work better, as it did seem to lather a BIT more than the conditioner masquerading as shampoo that I had bought before, but then I rinsed, and rinsed, AND RINSED trying to get it all out. I thought I'd gotten it all, but this stuff left my hair feeling (and LOOKING) so filmy and GREASY that I couldn't even leave the house without washing it again in something normal; I looked like I hadn't washed my hair in a week. I absolutely LOVED this shampoo before it was changed, it left my hair clean, silky, and moisturized without being weighed down, AND did well at the color-protection that the formula was meant for. But I won't be sticking with the new one. I get that sulfate-free is supposed to be gentler on color and help with fading, but the old one did a great job at keeping my color bright and fresh without this aspect, which I was really pleased about since I don't care for sulfate-free shampoos in the first place. Why try to fix something that isn't broken? I have left very few product reviews in my life, but have written a book here. That is how disappointed I was in trying the new color assure and how much I wish you would bring the old one back. It was my absolute favorite shampoo, but if the new formulation is going to be my only choice in a color-care Nexxus product moving forward, then sadly I will no longer be a Nexxus customer and will have to search elsewhere for a new favorite. Judging from the tons of other recent reviews saying the same thing, it seems I am not the only one.
Date published: 2014-04-07
Rated 1 out of 5 by from Please bring back the old formula! I have been using Color Assure for years, in the silver bottle. The stuff in the pink bottle is just not right. It's clear now instead of creamy white. Thinking maybe I had gotten fake shampoo, I put some in my hands, added a little water, and rubbed my hands together to get a lather going. Instead of lather I saw weird ropes of slime, and I had a hard time rinsing the slime off! Worse, my palms became excessively dry and started stinging! I put some lotion on but it didn't help much, so I washed my hands with liquid soap and put more lotion on after that and my hands still hurt! I don't know what's in this shampoo but there's no way I'm going to use it on my hair. The new conditioner is even worse! Please bring back the old shampoo and conditioner, they were awesome!
Date published: 2014-03-19
Rated 1 out of 5 by from NOOO WAY!!! I will to return this product, my hair looks and feels dirty after use it!
Date published: 2014-04-01
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