The Pure Balance™ Promise - At Pure Balance™, we believe in one pure and simple thought - the best nutrition for your dog starts with the best ingredients. That’s why each one of our super premium recipes contains no corn, wheat or soy. Each is made with carefully selected ingredients to ensure your dog gets all the nutrition he needs without any of the extra stuff he doesn’t. Our best goes into the foods we make. It’s the Pure Balance™ way and our promise to you and your dog.