Foundations & Face Primers 101

Whether you're covering a blemish or going for a flawless look, you need the right pre-makeup products. This foundations and face primers article will help you get the results you want.

Foundation & Face Primer Basics

Before the eyeliner and mascara go on, your skin may need some preparation. Start by applying primer to your face. If you're looking to cover up scars or age spots, dab on some concealer and blend it with the surrounding skin. Foundation will help to hide blemishes and create a smooth, uniform complexion. Some can also provide a glowing effect. When shopping for pre-makeup products such as primers, concealers and foundations, be sure to choose varieties that are suited to your skin type. You'll feel your best when you're both confident in your look and know your makeup choices are healthy for your skin.

Skin Types

Whether you have normal, oily, dry, combination or sensitive skin, there’s foundation out there for you. If you have normal skin you can wear just about any type of foundation. If you have oily skin, you should start with a foundation that has a matte finish.  As an alternative, you can use either a loose or a pressed powder after applying foundation to achieve a matte finish.  For eyeshadow, it is a good idea to use powdered instead of a creamy texture. For dry skin, stick to cream-based foundations, blushes and eyeshadows. With combination skin, it's best to use a liquid foundation and powder finish with cream blush and eyeshadow. For sensitive skin, consider using an oil-free, fragrant-free powder makeup.


If you're looking to minimize fine lines, conceal pores or cover up skin redness, start by applying a base layer of primer under your foundation. It's the first step to creating the appearance of perfect skin. Primer also helps prevent foundation streaks, eyeshadow creases and flaky makeup. A primer will also help your makeup stay intact longer and keep it more resistant to perspiration in hot, humid weather. Primers come in liquid or gel form, and there are a variety of types to choose from, including transparent, tinted, moisturizing and drying. Lip primers and eyeshadow primers are also available to prepare these areas for colour and promote long-lasting wear.  


When you want to put your best face forward, foundation can give you more confidence in your appearance. You can use it to conceal blemishes, to create a uniform complexion and to even out skin tone. Foundations come in liquid, cream and powder forms. When shopping, be sure to choose products that match your skin type. To get the best match for your skin tone, compare the shade against your chin and neck area to see how well the shade blends. For oily skin, a matte foundation or powder is best. For dryer skin, a dewey foundation will leave your skin glowing and healthy looking. If you’re looking for a uniform complexion, go with a full coverage foundation. Anti-aging foundations help to boost moisture and disguise wrinkles; many also have active anti-aging ingredients. Long wear foundation is also available, which should last a minimum of nine hours. 


Looking to hide blemishes, scars or age spots? Concealer is a spot treatment you apply directly to the area you want to hide. Concealers come in a variety of forms. If you need fuller coverage, choose a stick, pencil or cream. For light to medium coverage, try a liquid or powder concealer. Use a brush or sponge for application; using your fingers can transfer oil and bacteria to your skin. Once you've applied the concealer, gently dab and blend it for a natural look.

Makeup Kits

All-in-one makeup kits are convenient if you’re on the go and don’t want to carry around too many separate makeup items. They can also be a lifesaver if you're away from home and unexpectedly need access to a variety of makeup products, including concealer, foundation, finishing power, eyeshadow and lipstick. Depending on your needs, it may make sense to pick up a few different kits with different combinations of products suited to different occasions, from casual to formal.

Foundation Tips:

  • Before applying, ensure your skin is clean and moisturized
  • Only use a small amount to prevent having a caked-on look
  • Apply to your neck as well as your face for a consistent appearance
  • Indoor lighting can be deceiving. Check to see how your foundation looks in the natural light.
  • Blend and then blend some more to ensure you’ll have a natural look
This article is intended as general information. Always be sure to read and follow the label(s)/instruction(s) that accompany your product(s). Walmart will not be responsible for any injury or damage caused by this activity.



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