[This review was collected as part of a promotion.] Packaging: Compact and user-friendly; includes gloves, applicator bottle, and conditioner. Coverage: Rich black color with some fading over time, revealing my dark blonde undertones. Application:easy to apply without mess. Shine: Leaves hair glossy and shine lasted for about 2 weeks. Scent: Noticeable chemical scent during application; dissipates quickly.

[This review was collected as part of a promotion.] I have always used medium Auburn hair color but decided to give this color a try and I'm glad I did because my hair looks great and color is perfect. Coverage is great for greys and so easy to apply.

[This review was collected as part of a promotion.] This Loreal hair dye was perfection! Easy to use and apply, even coverage and no spotting. My hair looks salon quality and it took less time than my regular salon visits. Beautiful color tone and didn’t wreck my hair. I would recommend and use again in future.

[This review was collected as part of a promotion.] I am so happy and thankful to have been involved with this test. I am currently looking for a new Hair color to use for my hair. It is hard to find the perfect fit and lasting color that I can use and not turn my hair orange. This was great. It made my hair the perfect shade I was looking for and was still not damaging to my hair like most Bleach products do. It was also not super offensive in the smell. I think I may change to this brand if it does as it says and lasts a longer time without fading.

[This review was collected as part of a promotion.] Wow. Such amazing color. I’ve always wanted to try and I’m glad I did. My gray is covered and my hair doesn’t feel gross and sticky or oily. The scent of the conditioner is fantastic but the actual dye was a little strong but manageable. My hair is shiny and the color is so pretty.

[This review was collected as part of a promotion.] I received L’Oreal Paris 9.5A Permanent Hair color free in exchange for my honest opinion from Influenster. The ammonia smell is strong so make sure you’re in an area with an air flow. I was surprised with how much lift I got with this hair color. I started off with a medium/dark blonde to almost this color on the box. I am impressed with my results. Yes I feel it still has some orange tones but I don’t dare to try and fix it it just looks like I have low lights that have faded. So I will give my hair a month or two before getting another box and doing my hair again.

[This review was collected as part of a promotion.] This hair dye was really easy to prep and apply, it went on smoothly. The scent wasn’t too strong which I appreciate. My hair looked and felt so shiny and silky. It did a great job of covering up my greys too.

[This review was collected as part of a promotion.] L’Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color in 8G Golden Blonde The golden blonde shade came out beautifully, giving my hair a vibrant, warm tone without looking brassy. The coverage was even, and it worked well on my roots and grays. Application & Formula: The application process was straightforward, thanks to the clear instructions. The formula wasn’t too runny, making it easy to apply without dripping. I also appreciated that it didn’t have an overpowering chemical smell. After a few washes, L’Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color in 8G Golden Blonde, and I’m impressed with the results! The golden blonde shade came out beautifully, giving my hair a vibrant, warm tone without looking brassy. The coverage was even, and it worked well on my roots and grays. The application process was straightforward, thanks to the clear instructions. The formula wasn’t too runny, making it easy to apply without dripping. I also appreciated that it didn’t have an overpowering chemical smell. After a few washes, the color remains rich and glossy. The fade-defying claim holds up, as my hair still looks fresh and vibrant. The included conditioner leaves my hair soft, smooth, and shiny. This is a great choice for anyone looking for long-lasting, salon-quality color at home. Just be sure to check the shade guide to ensure it complements your natural hair color. I’ll definitely be using this again! This is a great choice for anyone looking for long-lasting, salon-quality color at home. Just be sure to check the shade guide to ensure it complements your natural hair color. I’ll definitely be using this again!

[This review was collected as part of a promotion.] I received this free from Influenster and L' oreal Paris Superior Preference in return for my honest review. The packaging on these 3 items was super easy to use and appy. The gel that goes in the creme developer was a screw top bottle instead of a squeeze tube, and wow, did it mix great. The product gave you such a generous amount to use that I had leftovers, and my hair is way past the bra line. I wanted to give 5 stars, but I did notice that this brand was very much stronger in scent than others I have tried. Before the 25-minute wait time was up, my eyes could feel the high ammonia smell and went outside to wait for the time to be up. I didn't get any uncomfortable burning or tingling while it set in, which was nice. Washing it out was a bit stiff, and I couldn't wait to use the conditioner as your strands do feel thicker to rinse out. It gave a nice overall color and blended into my hair nicely. I started with medium brown hair and was hoping for a bit lighter,but with this color, it wasn't the case. It looks the same, just no gray roots. I do recommend it, as it does have nice coverage and has plenty of product to use for longer than shoulder-length hair.

[This review was collected as part of a promotion.] I really enjoyed using this L’Oréal Paris superior preference hair color in natural black. The scent is alright in comparison to other coloring systems and the packaging is sleek. The application process is easy and it leaves my hair feeling silky and smooth. I love the natural black color and it truly matches my dark hair. I would definitely purchase again in the future. Thanks for allowing me to sample.