Great result.... switched to the light Ash blonde...but made the lightest almost white parts of my high almost lavender....which simply means...It was darker than my hair. So..the next time, knew to get the extra ligh ash.....blended everything perfectly. Kind of liked the subtle lavender /grey bits though....May go back to the darker =) Great hair color!!

I have medium brown hair and purchased this product thinking it would get rid of some of the brassiness in my hair. The box says it eliminates brassy tones with cooler ash tones. Instead of getting rid of it, my roots turned very orange and the rest of my hair has a weird darker brass tone. Very disappointed.

i was very excited to try this because it said it was an ultra pastel blonde which it wasn't even close. i have this brassy yellow patchy hair, until i go the salon. I'm sorry loreal love your products but not this one.

Ladies stay away from this product I used to have a beautiful natural dark brown hair all I wanted have it a little bit lighter for the spring season but this thing is the worst hair color I have ever dyed. First when I started applying I felt some itching discomfort on my scalp that went away in a couple minutes wait 25 min like the packaging suggests went to wash off all this product my hair was or still extremely dry over damaged my hair also split ends I got some hot roots how that happened no idea because I follow every step from the instructions and I got so terrible results in less than a month I have dyed my hair 3 times already with the only purpose getting off this horrible color but still after a few showers I can see the hot roots coming out. Don't waste your money and don't damaged your hair with this that's my advice.

I have been dying my hair this shade, no lies, for about 12 years. I'm pretty sure my hair is permanently this color. Anyhow, I started out as a blonde and dyed my hair Intense Copper Red, with my skim tone and eye color it looks amazing and most people (except hair stylists) think that it's natural =) My red hair has become my signature and can't thank L'Oreal enough for continuing to carry this product. I recommend it to people with fair skin and warm/pinkish undertones.

I can't find 6BB in any store. Is this wonderful shade discontinued? No local store carries it. I can't find it online, even by trying to buy directly from Loreal.

1st time user of Superior Pref 5A (medium ash brown). WOW is this stuff good. I used to use some cheap stuff from Walmart ($2.88 per box) to cover my gray hair and my hair always looked very dull and in poor condition as well as the color would wash out fast and people would notice the color change to a lighter shade. I really like the "cool" aspect of this color and I'm starting to understand (and see) how important the right tone is for a natural look. Great stuff, tried it because I had a coupon and like it a lot! Not sure if this or the cream product would be best for me?

My natural hair color is medium brown with some gray. One month ago I dyed my hair with #8 Medium Blonde. As expected, it looked nice, but with a lot of red. Yesterday I decided to experiment with #9 1 1/2 Lightest Ash Blonde. I had my friend do it. She left it on the roots for 25 minutes, then pulled it through to the tips for another 25 minutes. This color has a lot of lift so be prepared for a very strong smell. The resulting color was a very pretty strawberry blonde, not brassy, but not a light ash blonde. I did not expect it to lift that much anyway. It is not a color I would use again, but I had to try it once. If you have medium brown hair like mine, the only way to go all blonde is with a double process. An easier way is to get heavy highlights.

I've been looking at this color for a while and am so happy I finally used it! I was nervous because I couldn't find many reviews for this particular color. I had previously dyed my hair medium auburn with a Clairol dye, and eventually didn't like the color anymore...this color is so pretty! It definitely made my brown hair lighter! I love the conditioner in it too. It looks a little patchy because I did the directions in slightly the wrong order; I accidentally started with the roots-only set, then switched to normal. Overall, I love it! Will definitely get again! :)

Always get tons of compliments. Even from my hair salon. They know I color myself rather then pay them to color my hair