[This review was collected as part of a promotion.] As someone who colors their hair red I feel like I have to choose between color protection or moisture. However with this product is can have both! Doesn't leave my hair greasy but gives me healthy shine and my color stays vibrant. I received these products for my review.

[This review was collected as part of a promotion.] I received this shampoo free from Influenster. It was surprisingly good! My hair is pretty finicky. Very dry and damaged from bleach but thick new growth and a tendency to be oily. It worked well for my hair and smelled good. It got a really nice lather fora sulfate free shampoo.

[This review was collected as part of a promotion.] I waited for a week before posting a review for this product. Loreal has always been one of the brands I trust when it comes to taking care of my hair. I have chemically damaged bleached hair as a result of continuously bleaching for 5 years now. I am careful in choosing hair products as some would cause more damage to your hair rather than protecting / repairing it. I started using Loreal Paris Ever Pure (Color Care System) just recently and it is by far the most effective shampoo and conditioner treatment I've tried in my five years of treating my damaged bleached hair. First of all, it smells really good, and its alluring scent stays on your hair even after you blowdry. This does not contain sulfate which causes extra damage to your already chemically damaged hair. One thing ive noticed which totally impressed me is that your hair stays silky smooth both while damp and after air drying it - some products would give your hair a fragile plastic straw feel to it, this one doesn't. Over all, I am in absolute awe of Loreal's Ever Pure Sulfate Free Shampoo & Conditioner, its definitely worth the buy!

[This review was collected as part of a promotion.] I received this product for free through a review program! It smells wonderful and made my hair feel soft and luxurious! I previously used the version of this for colored hair from the same line and was not as impressed! 1

[This review was collected as part of a promotion.] I have color treated hair that can look very dry. this shampoo has a light smell and is very hydrating. After a few uses, my hair feels very soft and less frizzy. My only gripe is that this shampoo is sulfate free and is supposed to help to keep your color refreshed and mine didn't stay any better than usual but in their defense, I use a semi permanent. I would repurchase and I really enjoyed the product. I did receive this product for free for my honest review

[This review was collected as part of a promotion.] This shampoo did a great job of cleansing my hair but not stripping it. I could feel the softness of my hair as I washed instead of it getting that squeaky dry feeling. It has great lather, no worries there! The squeeze tube is great for those with thicker hair (I have Afro-textured type 4 hair) may want to put shampoo directly to their scalp. Slight downside is it doesn't have many natural ingredients which is something I usually go for. Would buy ! I received this product complimentary from Influenster for review purposes.

[This review was collected as part of a promotion.] I have never tried this product before, I have always wanted to due to it being sulfate free and better for my hair than most shampoos. I tried this out and I fell in love with the way it lathered up, unlike most sulfate free shampoos that sort of get lost when you are washing your hair. It rinsed out easily and left my hair so soft and hydrated. I would definitely recommend this product to people who color their hair and have drier hair from it. I received this product complimentary for testing purposes through influenster, but this is my honest review.

[This review was collected as part of a promotion.] I've been using this product for just under a month now and I'm very pleased with it. It smells great and keeps my hair moist and touchable. I received this product free/complimentary for testing purposes via Influenster, but all opinions are my own.

[This review was collected as part of a promotion.] I loved this shampoo! I only use sulfate free shampoo to not weight my hair down and this delivers. It has a nice Minty scent and feels like it's taking the dirt out of my hair. I dye my hair so it's nice to have non stripping shampo. *I received this free for testing purposes but all opinions are my own *

[This review was collected as part of a promotion.] I received this shampoo in a voxbox from Influenster complimentary to try it out. I have color treated hair, so I was excited to see "sulfate free." If your hair has ever been dyed red, you already know the struggle of maintenance. LOL! This product was pretty creamy and had a great scent. My hair tends to be pretty dry, but I didn't notice any residue or moisture stripping after use. Because I didn't have the matching conditioner, I used my normal conditioner and didn't notice a big difference. (which says A LOT. normally, L'Oreal products suck all the moisture from my hair, so I was happy that this product didn't.) Because of that, I would recommend it.