Your opinions matter to us and to other shoppers. In fact, we want to collect as much of your feedback through product Ratings & Reviews, and Questions & Answers as we can — favourable and unfavourable — and we’ll publish them directly on our site.
Product Ratings & Reviews and Questions & Answers, including text, photos and videos you share (all of which is considered to be user-generated content), help us improve our products, our product description pages, and the shopping experience. Sharing your valuable first-hand knowledge can help guide fellow shoppers towards the right product to fit their needs. We may also share approved user-generated content within our family of companies for them to use to help guide their shoppers as well.
We welcome all opinions and encourage you, our shoppers, to share your feedback — both the good and the bad.
And to be transparent, we collect Ratings & Reviews from:
- Shoppers who have purchased a product on Walmart.ca and have received an email following their order, asking them to submit their feedback
- Shoppers who are browsing through product pages and decide to leave a review on a product they have previously purchased/tried)
- Shoppers who have received free products or samples as incentives to provide reviews (we’ve even added a ‘Received Free Product’ badge so you can easily identify these reviews)
- Shoppers who are Walmart Associates, who have tried the product or purchased it with employee discount (look for the ‘Associate’ badge to identify these reviews)
We also want to be the source for real answers and to fill in the missing gaps. The answers to the questions shoppers ask come from many places including:
- Fellow shoppers who may have purchased/tried the product and are using their experience to answer
- Fellow shoppers who may not have purchased the product but are using information on the product description page to answer
- Product experts from the brand/supplier (these responses are identified with their company logo)
- Walmart Customer Care Associates
We have partnered with Bazaarvoice Inc., who moderates all user-generated content (Ratings & Reviews and Questions & Answers) to ensure the content is authentic and meets both Walmart guidelines and Bazaarvoice Authenticity Policy. Approved moderated content is then displayed on Walmart.ca within 72 hours of submission. Should content not pass through moderation, it will not be posted.