Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Beauty - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Almay® Truly Lasting Color™ Liquid Makeup

<ul><li>Skin Enhancement: Enriched with Vitamin E to help smooth and lemon extract to brighten for all day, natural radiance.</li><li>Extended Wear: Stays comfortable for up to 16 hours and won't rub off, even in heat and humidity.</li><li>Skin Compatibility: Dermatologist tested and hypoallergenic.</li><li>Shade Variety: Available in 7 shades.</li></ul>

Buildable <ul><li>Vitamin E to help smooth, and lemon extract to brighten for all day natural radiance</li><li>Almay® Truly Lasting Color™ Liquid Makeup</li><li>TLC FOUNDATION 0.213 lbs</li><li>Almay Truly Lasting Color Liquid Makeup is enriched with Vitamin E and Lemon Extract and helps smooth and brighten for all day, natural radiance</li><li>Make every side your best side and stay comfortable for up to 16 hours</li></ul>

Brand

Makeup Coverage

Makeup Finish

Makeup Form

Features

Skin Type

Skin Care Key Benefits

Makeup Duration

Almay Truly Lasting Color Liquid Makeup is enriched with Vitamin E and Lemon Extract and helps smooth and brighten for all day, natural radiance. Make every side your best side and stay comfortable for up to 16 hours. Won't rub off, even in heat and humidity. Go bare, or pair liquid makeup with your favorite Almay powder and blush for a complete look. Available in 7 shades. Dermatologist tested. Hypoallergenic.

Colour

Manufacturer Part Number

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

120 - Ivory

140 - Buff

160 - Naked

220 - Neutral

240 - Beige

260 - Sand

280 - Warm

Coverage

Color

Price

Tone

Blend

Sensitivity

Applying

Shade

Blemishes

Finish

Appearance

Match

Package

Quality

Smell

Ease Of Use

Texture

Feel

Lightness

Smoothness

Pores

Spread

Medium

Design

Color Selection

Has an even, non-caked appearance with a slight glow.

Blends easily into skin without looking cakey.

Suitable for acne-prone skin types without issues.

Offers good value for the amount of product.

[This review was collected as part of a promotion.] I have used this foundation for like two decades. I have tried all different kinds and I always come back to it. It applies so easily and it's so blend and buildable. Do I have to mix shades to make my skin tone ye i have used this foundation for like two decades. I have tried all different kinds and I always come back to it. It applies so easily and it's so blend and buildable. I also think it is more well suited for a mature skin that a lot of foundations. I also think it is more well suited for a mature skin than a lot of foundations.

walmart.com

I was on a quest to find the best foundation possible. One that provided perfect, even coverage, lasted a long time, and felt like you weren't even wearing foundation. After trying literally dozens of foundations, this Almay TLC is the BEST I have ever tried. 

The foundation coverage is flawless. It goes on smooth, covers well, and doesn't cake up or make fine lines or wrinkles more pronounced. It gives you a smooth, airbrushed look. 

The colors I use match my skin tone better than any other foundation I've tried. I use the 220 in the winter months, and the 260 in the summer months. I love both colors. Neither of these colors make your skin look "orange". Instead, both colors look VERY natural - with coverage that doesn't even really look like you're wearing a foundation. 

I have tried the very expensive brands, the custom brands (such as ILMakiage), and the popular brands (such as Laura Geller) - dozens and dozens of brands. NONE of them are as good as the Almay TLC foundation. 

Whether you're young or mature, I highly, highly recommend this foundation!

Hands down, BEST foundation available

This makeup covers good, not to heavy and smooths out with sponge after drying a little. Have used this for a few years and always come back to it. Color matches my skin tone the best of all the different make up that I have purchased at over the counter or on line products.

coverage good

i think it could have a little more yellow tone for better coverage but I did order it blind on line. loved the light weight texture and the smooth application. no lines!

This is the best makeup I have used in a long time.  Color perfect, coverage excellent, you cannot tell the dfference either by look or feel that this is makeup.

This liquid makeup gives a smooth coverage.   The color was perfect for my skin tone and there are many shades available so no doubt there is one perfect for you.   I use this daily and it last a long time.    The price is excellent!    Try it, you'll like it.

Try this makeup, you'll like it!

The best foundation i have ever used easily buildable and sustaining throughout my day and even good for withstanding cuddles!! Amazing. I hope they never stop making it! Goes on smooth and dries quickly and then you can hit it again right before it dries to build. Used it for more than 5 years. Never caused acne on my sensitive skin, best product. Wish it would gain more popularity

The actual best.

The first time I used this foundation was for my son's birthday party. We had a water slide and I had been sliding most of the day. This foundation stayed on the entire party. I used it again today for work. I waitress and am usually running around non stop and sweat most of my foundation off and my face ends up blotchy by the end of my shift. This stayed on the entire time

Definitely have my $.

Almay makeup is expensive, but with the pump dispenser, it lasts me a long time.  I also prefer the pump to keep the unused portion uncontaminated.  I am 53  and have few wrinkles and I contribute my Eucerin face lotion and this makeup to be the reason.

BEST LIQUID MAKEUP - USED FOR YEARS

I absolutely love Almays foundation. For whatever reason, this particular foundation is very hard to find in my area. I have looked at many different stores. I finally bought it online after looking for months. It goes on smoothly and it stays on my face for the entire day. It doesn't cake up or separate. I live in the humid south plus have worn the foundation in Jamaica and it stays put!

The Best Long Lasting Foundation!

Contains Sweet almond oil. I am usually pretty good at reading labels but the ingredient text style and the use of scientific chemical names made me miss the one thing I was allergic to. I wish makeup and other personal hygiene projects were required to label there allergens clearly. .

Contains almonds!

Almay® Truly Lasting Color™ Liquid Makeup

More seller options (1)

Your data, your choice