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<ul><li>Skin Enhancement: Enriched with Vitamin E to help smooth and lemon extract to brighten for all day, natural radiance.</li><li>Extended Wear: Stays comfortable for up to 16 hours and won't rub off, even in heat and humidity.</li><li>Skin Compatibility: Dermatologist tested and hypoallergenic.</li><li>Shade Variety: Available in 7 shades.</li></ul>

Buildable <ul><li>Vitamin E to help smooth, and lemon extract to brighten for all day natural radiance</li><li>Almay® Truly Lasting Color™ Liquid Makeup</li><li>TLC FOUNDATION 0.213 lbs</li><li>Almay Truly Lasting Color Liquid Makeup is enriched with Vitamin E and Lemon Extract and helps smooth and brighten for all day, natural radiance</li><li>Make every side your best side and stay comfortable for up to 16 hours</li></ul>

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Almay Truly Lasting Color Liquid Makeup is enriched with Vitamin E and Lemon Extract and helps smooth and brighten for all day, natural radiance. Make every side your best side and stay comfortable for up to 16 hours. Won't rub off, even in heat and humidity. Go bare, or pair liquid makeup with your favorite Almay powder and blush for a complete look. Available in 7 shades. Dermatologist tested. Hypoallergenic.

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Almay® Truly Lasting Color™ Liquid Makeup

Actual Color

120 - Ivory

140 - Buff

160 - Naked

220 - Neutral

240 - Beige

260 - Sand

280 - Warm

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Has an even, non-caked appearance with a slight glow.

Blends easily into skin without looking cakey.

Suitable for acne-prone skin types without issues.

Offers good value for the amount of product.

[This review was collected as part of a promotion.] I have used this foundation for like two decades. I have tried all different kinds and I always come back to it. It applies so easily and it's so blend and buildable. Do I have to mix shades to make my skin tone ye i have used this foundation for like two decades. I have tried all different kinds and I always come back to it. It applies so easily and it's so blend and buildable. I also think it is more well suited for a mature skin that a lot of foundations. I also think it is more well suited for a mature skin than a lot of foundations.

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I was on a quest to find the best foundation possible. One that provided perfect, even coverage, lasted a long time, and felt like you weren't even wearing foundation. After trying literally dozens of foundations, this Almay TLC is the BEST I have ever tried. 

The foundation coverage is flawless. It goes on smooth, covers well, and doesn't cake up or make fine lines or wrinkles more pronounced. It gives you a smooth, airbrushed look. 

The colors I use match my skin tone better than any other foundation I've tried. I use the 220 in the winter months, and the 260 in the summer months. I love both colors. Neither of these colors make your skin look "orange". Instead, both colors look VERY natural - with coverage that doesn't even really look like you're wearing a foundation. 

I have tried the very expensive brands, the custom brands (such as ILMakiage), and the popular brands (such as Laura Geller) - dozens and dozens of brands. NONE of them are as good as the Almay TLC foundation. 

Whether you're young or mature, I highly, highly recommend this foundation!

Hands down, BEST foundation available

This makeup covers good, not to heavy and smooths out with sponge after drying a little. Have used this for a few years and always come back to it. Color matches my skin tone the best of all the different make up that I have purchased at over the counter or on line products.

coverage good

i think it could have a little more yellow tone for better coverage but I did order it blind on line. loved the light weight texture and the smooth application. no lines!

This is the best makeup I have used in a long time.  Color perfect, coverage excellent, you cannot tell the dfference either by look or feel that this is makeup.

This liquid makeup gives a smooth coverage.   The color was perfect for my skin tone and there are many shades available so no doubt there is one perfect for you.   I use this daily and it last a long time.    The price is excellent!    Try it, you'll like it.

Try this makeup, you'll like it!

The best foundation i have ever used easily buildable and sustaining throughout my day and even good for withstanding cuddles!! Amazing. I hope they never stop making it! Goes on smooth and dries quickly and then you can hit it again right before it dries to build. Used it for more than 5 years. Never caused acne on my sensitive skin, best product. Wish it would gain more popularity

The actual best.

The first time I used this foundation was for my son's birthday party. We had a water slide and I had been sliding most of the day. This foundation stayed on the entire party. I used it again today for work. I waitress and am usually running around non stop and sweat most of my foundation off and my face ends up blotchy by the end of my shift. This stayed on the entire time

Definitely have my $.

Almay makeup is expensive, but with the pump dispenser, it lasts me a long time.  I also prefer the pump to keep the unused portion uncontaminated.  I am 53  and have few wrinkles and I contribute my Eucerin face lotion and this makeup to be the reason.

BEST LIQUID MAKEUP - USED FOR YEARS

I absolutely love Almays foundation. For whatever reason, this particular foundation is very hard to find in my area. I have looked at many different stores. I finally bought it online after looking for months. It goes on smoothly and it stays on my face for the entire day. It doesn't cake up or separate. I live in the humid south plus have worn the foundation in Jamaica and it stays put!

The Best Long Lasting Foundation!

Contains Sweet almond oil. I am usually pretty good at reading labels but the ingredient text style and the use of scientific chemical names made me miss the one thing I was allergic to. I wish makeup and other personal hygiene projects were required to label there allergens clearly. .

Contains almonds!

Almay® Truly Lasting Color™ Liquid Makeup in 240 Beige, a 30 ml pump bottle with clear cap, enriched with Vitamin E and Lemon Extract for smoothing and brightening, offering up to 16 hours of natural radiance and comfortable wear.

Almay® Truly Lasting Color™ Liquid Makeup

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