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Koleston Perfect ME+ Permanent Color Collection - 12/89 Special Blonde/Pearl Cendre

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Color Purity: Features Pure Balance Technology to minimize free radical formation by deactivating metal impurities in hair, resulting in even color with natural depth and shine.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Allergy Risk Reduction: ME+ technology replaces PPD and PTD, considerably reducing the risk of developing a new allergy to hair color.</li><li>Consistent Application: Maintains the same mixing ratio, development time, and grey coverage as previous Koleston Perfect, with easier mixing and more precise application.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Brand

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

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Actual Color

12/0 SPECIAL BLONDE NATURAL

12/03 SPECIAL BLONDE NATURAL GOLD

12/1 SPECIAL BLONDE ASH

12/11 SPECIAL BLONDE INTENSE ASH

12/16 SPECIAL BLONDE ASH VIOLET

12/22 SPECIAL BLONDE INTENSE MATTE

12/81 SPECIAL BLONDE PEARL ASH

12/89 SPECIAL BLONDE PEARL CENDRE

This product does everything it says it does. i couldnt leave it on for very long because my ends are so bleached. It has a beautiful ash tone lots of purple though but not too silvery purple. Its only been a week or two and the color hasnt faded so its not temporary color. The scent was pleasant not too much ammonia scent.  It does burn if you have a sensitive scalp like me from bleaching but its not severe. I love this color and plan to try another shade of theirs. this will be my go to for lightening without too much damage, for my roots. I just want to try more shades because I love this brand. I absolutely Love that it lightens And tones all at once!

Wella Koleston is an amazing lighten   tone

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Koleston Perfect ME+ Permanent Color Collection - 12/89 Special Blonde/Pearl Cendre

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