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Koleston Perfect ME+ Permanent Color Collection - 2/0 Darkest Brown/Natural

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

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Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

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Actual Color

2/0 DARKEST BROWN/NATURAL

2/8 DARKEST BROWN/PEARL

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[This review was collected as part of a promotion.] This has been my go to color for the past 15+ years. It doesnt make my hair look damaged considering I color every 4-5 weeks. I will continue to use this brand as long as they make my color. And I recommend this to anyone in need of a good hair color

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[This review was collected as part of a promotion.] This is one of the best hair dyes on the market. It is super long lasting and saturates the hair well. It feels nice going on and my hair doesn't feel damaged after using. The best part is that it doesn't smell bad at all! Definitely my favorite dye!

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[This review was collected as part of a promotion.] My hair stylist has used this on me recently when i went in to go dark and omg I am obsessed with the color and I love that it didnt give me an allergic reaction super easy to get off the skin and the price when I looked in store was super affordable!

[This review was collected as part of a promotion.] I absolutely love this colour so natural and colour turned out as expected looks so good. Great price range on these products would only use this and a few other brands highly recommend. I am a hairdresser by trade and would only use a few brands

[This review was collected as part of a promotion.] Im a licensed cosmetologist and have been using Wella since in school, back in 2012-2013. I am a faithful user and wont color my hair with any other product line. My color always turns out the way its supposed to. Long lasting, vibrant colors.

[This review was collected as part of a promotion.] I  love this brand!! Im a professional hairdresser and have been using this brand almost exclusively. The only reason I say almost, is due to occasionally trying other, more cost effective, brands to no avail.[product:wella-koleston-creme-haircolor-1:1-440-intense-medium-brownnatural]

[This review was collected as part of a promotion.] When Im doing my own hair, Wella color is my favorite. It works really well, its priced well, it doesnt have a harsh smell like some others Ive used, its easy to mix and applies well. I recommend wella to everyone

[This review was collected as part of a promotion.] I use this hair color in the number 3. It works very well for covering my resistant stubborn grays. Make sure you use it with the same brand developer for the best result since their developer is creamy and not watery or runny and is easy to apply. It lasts longer than other professional brands of hair color.

[This review was collected as part of a promotion.] Its really the only color that covers my greys 100% of the time with longevity. I love Wells products but this 40 year old depends on great grey coverage!!!! Its my number one beauty tool to keep my aging hair hidden!!!!

[This review was collected as part of a promotion.] This with the Wella developer creates a really beautiful hair color. I use this when the seasons change and I want a refresh. The color is usually a little darker than I expect but it works out well.