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Koleston Perfect ME+ Permanent Color Collection - 5/73 Light Brown/Brown Gold

Minimises hair damage during colouring by deactivating metals.

Less Hair Damage

Lowers allergy risks by replacing PPD and PTD ingredients.

Reduced Allergy Risk

Provides up to 100% grey coverage for a completely refreshed, even look.

Covers All Greys

Delivers balanced, true-to-tone colour that looks natural from roots to tips.

Even Root-To-Tip Colour

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Even Color Application: Delivers rich, even color with brilliant shine and significantly more even, balanced, and true-to-tone color from root to tip.</li><li>Reduced Hair Damage: Contains ME+ and Metal Purifier for reduced damage, minimizing free radical formation during color development.</li><li>Allergy Risk Reduction: Features ME+ technology, a scientific breakthrough designed to replace PPD and PTD, considerably reducing the risk of developing a new allergy to hair color.</li><li>Consistent Application: Features the same mixing ratio, development time, and grey coverage, enhanced with easier mixing, more precise application, and an improved fragrance.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Hair Care Key Benefits

Hair Product Form

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

5/0 LIGHT BROWN/NATURAL

5/1 LIGHT BROWN/NATURAL MAHOGANY

5/18 LIGHT BROWN/RED-VIOLET

5/43 LIGHT BROWN ASH PEARL

5/5 LIGHT BROWN/MATTE

5/73 LIGHT BROWN/BROWN GOLD

5/82 LIGHT BROWN/PEARL MATTE

Grey Coverage

This a great color for those looking for subtle color for their hair.

This a great product

[This review was collected as part of a promotion.] Excellent grey coverage, not too red very natural. Consistency is thick and works great on short little greys

Wella Store

[This review was collected as part of a promotion.] This new formula is amazing. We use it all day, everyday, the grey coverage we get is 100% and it blends so nicely even if you're just applying a root touch up.

Great grey coverage

I've worked as as a hairdresser for 40 years, and worked with several different color lines. Wella is hands down the best one I've used. Clients love the results and the longevity of the product, and as a colorist, you can count on the consistent, beautiful results.

Wella Color is the best!

I've been using Wella color for 30 yrs and LOVE the coverage it gives. Thank you Wella for making it better!

Love it

[This review was collected as part of a promotion.] Very happy with the results of 5/0. It has great coverage!

great coverage

The box came completely destroyed and looked like it had been thrown around and stepped on

Damaged packaging

koleston perfect me+ permanent color collection - 5/73 light brown/brown gold by Wella, front-facing navy-blue retail box with vertical 'KOLESTON PERFECT' text, multicolored feather graphic and Wella logo; label shows ME+ and Pure Balance Technology, suitable for salon use.